Lux­ury Kidswear on­line site ‘Lit­tle Tags’ Launched

Lit­tle Tags, an on­line abode to lux­ury for kids, helmed by Chandni Ag­gar­wal was of­fi­cially launched.

Shoes & Accessories - - Retail Updates -

Present at the event were Shivan and Nar­resh, Rina Dhaka, Rid­hima Bhasin, Anand Bhushan and many more renowned names from the In­dian fash­ion in­dus­try. These are the de­sign­ers who are al­ready on board with the brand. The on­line store of­fers the world’s best kids’ clothes, footwear and ac­ces­sories from a huge spec­trum of de­sign­ers for chil­dren aged up to 14 year.

Apart from these In­dian de­sign­ers, also on board is em­i­nent Turk­ish de­signer Ebru Danyal. The pa­trons can get a piece of vi­brant In­dia and the world fash­ion from the best of de­signer kids’ brands with just a click.

Speak­ing at the launch, Chandni Agarwal, Founder, said “Lit­tle Tags is a new ven­ture started out of pas­sion. I saw a gap in the mar­ket and came up with this idea. We have col­lab­o­rated with the best of names from the In­dian Fash­ion In­dus­try. With ris­ing pur­chas­ing power and chang­ing tastes of the dis­cern­ing In­dian con­sumer, par­ents are now ac­tively seek­ing lux­ury clothes for their lit­tle ones. Lit­tle Tags of­fers them the con­ve­nience to shop with a click-and-browse through the lat­est col­lec­tions that are mak­ing a splash in In­dia and in­ter­na­tion­ally.”

The growth is cer­tainly a pos­i­tive fac­tor for Jaipur Watch Com­pany (JWC). We fit in as In­dia’s only fine watch man­u­fac­turer carv­ing a niche for our­selves and cre­at­ing time­pieces that are wor­thy of be­ing passed down gen­er­a­tions as heir­looms and as col­lectibles or mem­o­ra­bilia.

Our USP, we like to be­lieve, is the fact that it is the only place where you can find ex­cel­lent horol­ogy com­bined with nu­mis­mat­ics in the form of our coin watches. Our watches house an­cient coins from the Bri­tish era into the watch di­als com­bined with the ef­fi­ciency of a Swiss ma­chine. They are cre­ated with ut­most care to en­sure that we cre­ate mem­o­ra­bilia that is worth pass­ing down gen­er­a­tions. Ev­ery coin un­der­goes a range of tests for au­then­tic­ity and qual­ity. The coins that we use come from per­sonal col­lec­tions and nu­mis­ma­tists all over the world. The watches are wa­ter­proof with stain­less steel, in­spired by hand­crafted de­signs. They come with a sap­phire crys­tal as a stan­dard in all our coin watches. We set out to cre­ate a fu­sion of the con­tem­po­rary with the an­cient; we be­lieve that is what makes our watches unique be­yond ev­ery­thing else.

Growing up, I was fas­ci­nated by an­cient coins which spurred my hobby of coin col­lec­tion. I col­lected a va­ri­ety of coins rang­ing from var­i­ous pe­ri­ods of the his­tory of In­dian coinage, which be­came an ex­ten­sive col­lec­tion over a pe­riod of time. While I was col­lect­ing an­cient coins I was also fu­elling my love for watches. Hav­ing had a very deep con­nec­tion with coins and watches, I de­cided to com­bine both the el­e­ments into a piece that was wor­thy of be­ing an heir­loom. Also, I al­ways had a re­al­iza­tion that In­dia had lim­ited ex­per­tise

We get re­quests from all over the world in­clud­ing a huge num­ber of re­quests from Dubai and UK. The per­cent­age of buy­ers from In­dia is a lot more than that of for­eign buyer as our mar­ket­ing strate­gies are tar­geted at the In­dian mar­ket, as of the mo­ment. Since the coins that we use mark the jour­ney of the In­dian cur­rency through time, In­dian buy­ers find it very fas­ci­nat­ing. Our in­ter­na­tional buy­ers also love tak­ing the watches along with them as mem­o­ra­bilia and sou­venirs. We plan to ac­tively ex­pand into the in­ter­na­tional mar­ket in the fu­ture, as an In­dian watch mak­ing com­pany.

Pro­jec­tion and Mar­ket

The in­crease from last year is 350% more! The more peo­ple know, the more they want to try out. 50% of my sales hap­pens in the same cir­cle. We had been re­stric­tive for the first three years. We have op­er­ated through di­rect re­tail and through stores within ho­tels. In the com­ing years, we now want to en­ter into ma­jor cities and want to start ty­ing up with trade part­ners. We want to test the wa­ters!

5 years from now, I would like JWC to be per­ceived as a pow­er­house, a pro­lific in­ven­tor and a manor house of unique time­pieces. We are and will con­tinue to craft pieces that un­veil our fiendishly-dif­fi­cult-to-make watches that chimes hours and min­utes en pas­sant like en­ergy, to pieces that defy the myth of for­eign brands. In essence, cre­ate watches that as­ton­ish the horo­log­i­cal world and show­case a taste of In­dia.

Team@lit­tle Tags

De­signer Nar­resh

De­signer Rina Dhaka with Chandni Agarwal Chandni Agarwal

De­signer Rid­hima Bhasin

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