Luxury Kidswear online site ‘Little Tags’ Launched
Little Tags, an online abode to luxury for kids, helmed by Chandni Aggarwal was officially launched.
Present at the event were Shivan and Narresh, Rina Dhaka, Ridhima Bhasin, Anand Bhushan and many more renowned names from the Indian fashion industry. These are the designers who are already on board with the brand. The online store offers the world’s best kids’ clothes, footwear and accessories from a huge spectrum of designers for children aged up to 14 year.
Apart from these Indian designers, also on board is eminent Turkish designer Ebru Danyal. The patrons can get a piece of vibrant India and the world fashion from the best of designer kids’ brands with just a click.
Speaking at the launch, Chandni Agarwal, Founder, said “Little Tags is a new venture started out of passion. I saw a gap in the market and came up with this idea. We have collaborated with the best of names from the Indian Fashion Industry. With rising purchasing power and changing tastes of the discerning Indian consumer, parents are now actively seeking luxury clothes for their little ones. Little Tags offers them the convenience to shop with a click-and-browse through the latest collections that are making a splash in India and internationally.”
The growth is certainly a positive factor for Jaipur Watch Company (JWC). We fit in as India’s only fine watch manufacturer carving a niche for ourselves and creating timepieces that are worthy of being passed down generations as heirlooms and as collectibles or memorabilia.
Our USP, we like to believe, is the fact that it is the only place where you can find excellent horology combined with numismatics in the form of our coin watches. Our watches house ancient coins from the British era into the watch dials combined with the efficiency of a Swiss machine. They are created with utmost care to ensure that we create memorabilia that is worth passing down generations. Every coin undergoes a range of tests for authenticity and quality. The coins that we use come from personal collections and numismatists all over the world. The watches are waterproof with stainless steel, inspired by handcrafted designs. They come with a sapphire crystal as a standard in all our coin watches. We set out to create a fusion of the contemporary with the ancient; we believe that is what makes our watches unique beyond everything else.
Growing up, I was fascinated by ancient coins which spurred my hobby of coin collection. I collected a variety of coins ranging from various periods of the history of Indian coinage, which became an extensive collection over a period of time. While I was collecting ancient coins I was also fuelling my love for watches. Having had a very deep connection with coins and watches, I decided to combine both the elements into a piece that was worthy of being an heirloom. Also, I always had a realization that India had limited expertise
We get requests from all over the world including a huge number of requests from Dubai and UK. The percentage of buyers from India is a lot more than that of foreign buyer as our marketing strategies are targeted at the Indian market, as of the moment. Since the coins that we use mark the journey of the Indian currency through time, Indian buyers find it very fascinating. Our international buyers also love taking the watches along with them as memorabilia and souvenirs. We plan to actively expand into the international market in the future, as an Indian watch making company.
Projection and Market
The increase from last year is 350% more! The more people know, the more they want to try out. 50% of my sales happens in the same circle. We had been restrictive for the first three years. We have operated through direct retail and through stores within hotels. In the coming years, we now want to enter into major cities and want to start tying up with trade partners. We want to test the waters!
5 years from now, I would like JWC to be perceived as a powerhouse, a prolific inventor and a manor house of unique timepieces. We are and will continue to craft pieces that unveil our fiendishly-difficult-to-make watches that chimes hours and minutes en passant like energy, to pieces that defy the myth of foreign brands. In essence, create watches that astonish the horological world and showcase a taste of India.