De­sign­ers Fair 2018

Hid­den among the many ini­tia­tives that un­folded at Coun­cil for Leather Ex­ports(cle), is of De­sign­ers Fair, which the Coun­cil is par­tic­u­larly proud of.

Shoes & Accessories - - Trade Event -

De­sign­ers Fair is a unique plat­form that pro­vides an op­por­tu­nity to the de­sign­ers to display their wide range of de­signs and pro­to­types to the In­dian man­u­fac­tur­ers and ex­porters of leather, leather prod­ucts and footwear. Coun­cil for Leather Ex­ports (CLE) an­nounced its third edi­tion of the show from 1st to 3rd Feb, 2018. The 3rd edi­tion of De­sign­ers Fair is sched­uled to be held dur­ing Feb.1-3, 2018 at Ho­tel ITC Grand Chola, Chen­nai. About 40-45 over­seas and In­dian de­sign­ers/ de­sign in­sti­tu­tions will be dis­play­ing their wide range of de­signs of leather prod­ucts and footwear in the up­com­ing 2018 edi­tion of the fair. This fair will be ex­tremely use­ful to you to meet the pop­u­lar over­seas and In­dian de­sign­ers and pro­cure the lat­est de­signs. The fee for par­tic­i­pa­tion has been fixed at ` 2950 (Fee of ` 2500 + 18% GST) per per­son.the ap­point­ment of Naresh Bhasin to Con­venor of De­sign­ers Fair ex­hi­bi­tion be­gan a new chap­ter in the or­ga­ni­za­tion’s ex­cit­ing story and con­tin­ues the legacy cre­ated by CLE. A fa­mil­iar face in the footwear in­dus­try, Bhasin is a long­stand­ing mem­ber of CLE.

CLE had or­ga­nized two edi­tions of De­sign­ers Fair in 2016 and 2017 in Chen­nai. The fair is ded­i­cated to footwear, bags and ac­ces­sories and has reg­is­tered sig­nif­i­cant at­ten­dance in its ear­lier edi­tions. This year the event is ex­pected to at­tract 40 plus de­signer ex­hibitors, of which 38 would be from for­eign coun­tries, pre­sent­ing their S/S18 & F/W18 col­lec­tions.

Naresh Bhasin gives his thoughts on the in­dus­try at home and abroad as he moves into pre­par­ing for the third edi­tion of the fair.

What ad­vances have you seen in the De­sign­ers Fair in the time you’ve been in the in­dus­try?

The ex­hi­bi­tion in­dus­try has evolved a lot. Dig­i­tal has be­come a key fac­tor and on­line com­ple­ments the off­line plat­form, es­pe­cially trade shows in fash­ion and prod­uct in­dus­try. New tech­nol­ogy has be­come a key suc­cess fac­tor for show or­ga­niz­ers in terms of gen­er­at­ing the growth and rev­enue of their trade shows. Tech­nol­ogy will en­able or­ga­niz­ers to en­gage with vis­i­tors/ex­hibitors/spon­sors 365 days a year, and en­able them to use the data wiser.

What op­por­tu­ni­ties and threats are there for In­dian in­dus­try, from com­peti­tors else­where in the world?

I see more op­por­tu­nity than threats for the com­pet­i­tive land­scape. There’s huge in­ter­est in the In­dian footwear mar­ket from USA and Europe. Mar­ket com­pet­i­tive­ness has kept

ex­porters in­fra­struc­ture up to speed, en­sur­ing we are ready for busi­ness fo­cused on qual­ity prod­ucts, en­abling CLE to more ag­gres­sively de­velop our new busi­ness ap­proach.

What lessons have you learned from the past shows?

My key re­spon­si­bil­ity was to build strong fun­da­men­tals to fa­cil­i­tate in­ter­na­tional ex­hibitors and lo­cal man­u­fac­tur­ers look­ing to tap trade op­por­tu­ni­ties through this plat­form. What I learned is that De­sign­ers Fair should per­form as a cre­ator and ini­tia­tor, lead­ing the trends and cre­at­ing busi­ness op­por­tu­ni­ties for key stake­hold­ers in In­dia. This will be one of my key ar­eas of fo­cus.

How is De­sign­ers Fair help­ing In­dia to re­al­ize the Gov­ern­ment’s ‘Make in In­dia’ ob­jec­tives?

The gov­ern­ment’s Make in In­dia pro­gram aims to en­cour­age co­op­er­a­tion be­tween the gov­ern­ment and pri­vate sec­tor to sup­port in­no­va­tion, boost man­u­fac­tur­ing and dig­i­tal­iza­tion of the coun­try. This fair is a mar­ket plat­form that pub­li­cizes and as­sist man­u­fac­tur­ing sec­tor to align its ca­pa­bil­i­ties with the global re­quire­ment. Its fo­cus is on pro­mot­ing in­no­va­tive and emerg­ing in­dus­tries.

The past edi­tions have re­flected very pos­i­tive re­sult re­sults and the cli­mate for the next edi­tion is op­ti­mistic. Last year show pavil­ions were quite crowded with both ex­porters as well as do­mes­tic man­u­fac­tur­ers, with the great­est ma­jor­ity com­ing from South and North. The de­sign­ers who dis­played their works were from across the globe as well: USA, Rus­si­aand more from Spain, France, Ger­many, Italy, as well as China were rep­re­sented very well. In the last edi­tion of the de­signer fair held in 2017, 34 over­seas de­sign­ers and 8 In­dian de­sign­ers/in­sti­tu­tions par­tic­i­pated. Be­sides, the fair was at­tended by 375 busi­ness vis­i­tors re­sult­ing in gen­er­a­tion of busi­ness worth of US$ 5,37,780.

In­dian footwear man­u­fac­tur­ers are show­ing a pos­i­tive mood for sea­sons to come since, af­ter the last 18 dif­fi­cult months, the year 2018 should bring re­cov­ery in ex­port. USA is the largest mar­ket for In­dian leather and leather prod­ucts. USA’S im­port of leather and leather prod­ucts touched US$32.89 bn in 2016 whereas In­dia’s ex­port to US$ stood at US$870 mn hold­ing a share of 2.65% in its to­tal im­port. Con­sid­er­ing the po­ten­tial of the US mar­ket and the scope to fur­ther en­hance In­dia’s ex­port, the Coun­cil has been reg­u­larly or­gan­is­ing par­tic­i­pa­tion of Mem­ber Ex­porters in MAGIC Show, Las Ve­gas fa­cil­i­tat­ing mem­bers. Be­sides this, the Coun­cil had also ear­lier or­ga­nized stand alone Buyer-seller Meets in New York to en­able our mem­bers get a wider out­reach for their prod­ucts in this po­ten­tial mar­ket. Of re­cent past, the Coun­cil had en­gaged the ser­vices of pro­fes­sional US con­sul­tants in or­der to pro­mote the In­dian leather prod­ucts and footwear in the US. Karen Giber­son, Pres­i­dent Ac­ces­sories Coun­cil, USA has pro­posed “To ed­u­cate and pre­pare In­dian leather goods/ac­ces­sories fac­to­ries for suc­cess in the US mar­ket”. As per the pro­posal, Karen will con­duct sem­i­nars for CLE mem­ber com­pa­nies in 5 cities across In­dia. The Coun­cil will be or­ga­niz­ing sem­i­nars for mem­bers in Chen­nai, Delhi, Kan­pur, Kolkata and Mum­bai with Karen as the speaker. Karen would be shar­ing in­sights on: State of the Hand­bag & Small Leather Busi­ness in the USA - Over­view of cur­rent re­tail cli­mate and op­por­tu­ni­ties; what is sell­ing? Styles, Col­ors; Key Price points, Who are the po­ten­tial cus­tomers - How to find/con­tact them, Tips for suc­cess, How to present, How to Fol­low up, Ex­pected Pay­ment Terms Trade Shows - Where to show, When to show, What to bring Com­pli­ance: -Ex­pec­ta­tions for US Mar­ket

Ac­cord­ing to Karen,‘one to one con­sul­ta­tion will pro­vide the high­est-level out­come for the mem­ber com­pany/ fac­tory. (Even if the ad­vice is that the US mar­ket isn’t right for them—it will save them money and time).’’ The pro­gram has been pegged at ` 20,000 .Karen is the De­sign Direc­torUSA of the CLE De­sign­ers Fair since the last 2 years and for the up­com­ing De­sign­ers Fair.

Naresh Bhasin, Con­venor - De­sign­ers Fair 2018

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