Translating Dreams and Ideas into Reality
The study of Ayurveda convinced Shahnaz Husain that it could provide the ideal answers to the demands of beauty care. The idea was to provide herbal beauty, based on the principle of “care and cure.” Her independence of spirit was an inspiration in itself
WTranslating my dreams and ideas into reality inspired me to become an entrepreneur. During my training in London, I came across instances of damage caused by chemical substances. In a way this changed my life and career. It gave me the idea of introducing a totally new concept. I decided to evolve treatments that are safe and without risks. I was determined to find a natural alternative. The study of Ayurveda convinced me that it could provide the ideal answers to the demands of beauty care. My idea was to provide herbal beauty, based on the principle of “care and cure.” At that time, such a concept did not exist. I knew that the only way I could translate my ideas was by starting my own herbal salon and thus implement my ideas of herbal and customized beauty care. It was a totally unique path breaking concept, because I rejected the existing salon treatments and devised my own. I also started formulating my own products, based on the Ayurvedic system. My independence of spirit was an inspiration in itself. I knew that I must have the freedom to implement all my ideas and this can only be done in one’s own enterprise. My innovations and creativity needed expression and the right environment to grow and flourish. This can only happen if one becomes an entrepreneur, because then the sky is the limit. adopted it for the openings of her franchise ventures around the world. The pace was hectic, but it became a distinctive style and very much a part of the brand image. Unknowingly and unconsciously, in spreading Ayurveda across the globe, a brand was born.
Our repertoire of products has grown out of clinical usage, in my chain of salons. Even at a time, when the demand for the product is sustained through advertising, I did not reply on it. I relied on “word of mouth” and the fact that a satisfied client is the best advertisement. It was a unique method of establishing goodwill. In fact, I became a Case Study at Harvard Business School and now I am a Subject and part of the Harvard curriculum for “Emerging Markets.”
During the last four decades, the Shahnaz Husain brand name has established unquestioned and unwavering brand loyalty. In fact, no other brand has been able to keep the trust and faith of the consumer the way the Shahnaz Husain brand has. Known for product innovation, our premium ranges like 24 Carat Gold, Diamond, Pearl, Platinum and Plant Stem Cells have taken international markets by storm. The products have received prestigious international awards for Quality Excellence in London, Paris, Geneva, Cannes and New York. I have also been honoured with several international awards, including the World’s Greatest Woman Entrepreneur Award from Success, the U.S. based Business Magazine and the “Outstanding Ayurvedic Innovation Award” in the British Parliament, as well as the Golden Peacock Award in London from Theresa May. I was also conferred the Padma Shri Award by the Government of India.