Trans­lat­ing Dreams and Ideas into Re­al­ity

The study of Ayurveda con­vinced Shah­naz Hu­sain that it could pro­vide the ideal an­swers to the de­mands of beauty care. The idea was to pro­vide herbal beauty, based on the prin­ci­ple of “care and cure.” Her in­de­pen­dence of spirit was an in­spi­ra­tion in it­self

Shoes & Accessories - - Women Entreprenuer -

WTrans­lat­ing my dreams and ideas into re­al­ity in­spired me to be­come an en­tre­pre­neur. Dur­ing my train­ing in Lon­don, I came across in­stances of dam­age caused by chem­i­cal sub­stances. In a way this changed my life and ca­reer. It gave me the idea of in­tro­duc­ing a to­tally new con­cept. I de­cided to evolve treat­ments that are safe and without risks. I was de­ter­mined to find a nat­u­ral al­ter­na­tive. The study of Ayurveda con­vinced me that it could pro­vide the ideal an­swers to the de­mands of beauty care. My idea was to pro­vide herbal beauty, based on the prin­ci­ple of “care and cure.” At that time, such a con­cept did not ex­ist. I knew that the only way I could trans­late my ideas was by start­ing my own herbal sa­lon and thus im­ple­ment my ideas of herbal and cus­tom­ized beauty care. It was a to­tally unique path break­ing con­cept, be­cause I re­jected the ex­ist­ing sa­lon treat­ments and de­vised my own. I also started for­mu­lat­ing my own prod­ucts, based on the Ayurvedic sys­tem. My in­de­pen­dence of spirit was an in­spi­ra­tion in it­self. I knew that I must have the free­dom to im­ple­ment all my ideas and this can only be done in one’s own en­ter­prise. My in­no­va­tions and creativ­ity needed ex­pres­sion and the right en­vi­ron­ment to grow and flour­ish. This can only hap­pen if one be­comes an en­tre­pre­neur, be­cause then the sky is the limit. adopted it for the open­ings of her fran­chise ven­tures around the world. The pace was hec­tic, but it be­came a dis­tinc­tive style and very much a part of the brand im­age. Un­know­ingly and un­con­sciously, in spread­ing Ayurveda across the globe, a brand was born.

Our reper­toire of prod­ucts has grown out of clin­i­cal us­age, in my chain of sa­lons. Even at a time, when the de­mand for the prod­uct is sus­tained through advertising, I did not re­ply on it. I re­lied on “word of mouth” and the fact that a sat­is­fied client is the best ad­ver­tise­ment. It was a unique method of es­tab­lish­ing good­will. In fact, I be­came a Case Study at Har­vard Busi­ness School and now I am a Sub­ject and part of the Har­vard cur­ricu­lum for “Emerg­ing Mar­kets.”

Dur­ing the last four decades, the Shah­naz Hu­sain brand name has es­tab­lished un­ques­tioned and un­wa­ver­ing brand loy­alty. In fact, no other brand has been able to keep the trust and faith of the con­sumer the way the Shah­naz Hu­sain brand has. Known for prod­uct in­no­va­tion, our pre­mium ranges like 24 Carat Gold, Di­a­mond, Pearl, Plat­inum and Plant Stem Cells have taken in­ter­na­tional mar­kets by storm. The prod­ucts have re­ceived pres­ti­gious in­ter­na­tional awards for Qual­ity Ex­cel­lence in Lon­don, Paris, Geneva, Cannes and New York. I have also been hon­oured with sev­eral in­ter­na­tional awards, in­clud­ing the World’s Great­est Woman En­tre­pre­neur Award from Suc­cess, the U.S. based Busi­ness Mag­a­zine and the “Out­stand­ing Ayurvedic In­no­va­tion Award” in the Bri­tish Par­lia­ment, as well as the Golden Pea­cock Award in Lon­don from Theresa May. I was also con­ferred the Padma Shri Award by the Gov­ern­ment of In­dia.

Shah­naz Hu­sain crowns the Win­ner of Mrs. In­dia U.K. 2017, Prad Punekar, held at Lon­don Mar­riott, Re­gents Park.

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