One-third of In­di­ans Choose Tech­nol­ogy Over Phys­i­cal Ac­tiv­ity, Study

Shoes & Accessories - - The Month That Was | Updates I India -

Vi­rat Kohli and sports­wear brand PUMA com­mis­sioned a pan-in­dia study with mar­ket re­search agency Kan­tar IMRB to un­der­stand the cur­rent state of phys­i­cal ac­tiv­ity and sports adop­tion in the coun­try. The study also as­sesses the bar­ri­ers to play­ing sport reg­u­larly. Ad­di­tion­ally, it high­lights that the big­gest mo­ti­va­tion for adopt­ing play is the sheer joy it brings and how it can ef­fort­lessly be in­cluded in ev­ery­day life.

Find­ings show that 1/3rd of the to­tal pop­u­la­tion sur­veyed had not done any phys­i­cal ac­tiv­ity even once in the last 1 year. Phys­i­cal ac­tiv­ity here in­cluded any ac­tiv­ity at home/out­doors/gyms/fit­ness cen­ters such as run­ning/walk­ing/zumba/yoga/swim­ming etc. as well as sports such as cricket, foot­ball, bad­minton, ten­nis, ta­ble ten­nis, bas­ket­ball, vol­ley­ball, hockey, squash and lo­cal games such as kabaddi, kho-kho etc.

It also found at that 57% of the re­spon­dents have not played any sport for the last one year. 3/4th of this group last played a sport only in school or col­lege. While 70% of the re­spon­dents be­tween 18-21 years had played a sport at least once in the last 1 year, this fig­ure dropped dras­ti­cally as in­di­vid­u­als pro­gressed in their oc­cu­pa­tions, and re­duced to just 26% in the age bracket of 36-40 years.

The re­port also said that 58% of those who don’t play any sport cited ‘Lack of time’ as the main rea­son. How­ever, the re­search brought out that the same re­spon­dents also spent close to 4-5 hours on so­cial me­dia, watch­ing TV, per­sonal phone con­ver­sa­tions and us­age of var­i­ous mes­sag­ing plat­forms on a typ­i­cal work­ing day (all put to­gether).

In fact, the av­er­age fre­quency of up­load­ing con­tent on one’s so­cial me­dia han­dles was found to be 9 times in a month. Ad­di­tion­ally, the av­er­age num­ber of work­ing hours for those who don’t play was found to be lesser than those who do (4.8 hours vs 5.4 hours).

In­ter­est­ingly, 81% of those who do play said they did so sim­ply be­cause they ‘en­joyed play­ing’. Other rea­sons for play­ing sport in­clude ‘keep­ing fit’ and ‘re­lief from stress’. 76% per­cent of those who play stated that they play in any open spa­ces that they find near their homes and 65% play with neigh­bors. Both clearly show­ing that lack of in­fra­struc­ture or un­avail­abil­ity of peo­ple to play with were not bar­ri­ers to play.

Goa topped the list with 89% of the re­spon­dents play­ing a sport at least once in the last 1 month.this was fol­lowed by Hy­der­abad and Mum­bai. Gur­gaon, Raipur and Patna rated low on this in­dex with only 18%, 15% and 12% of the re­spon­dents from th­ese cities play­ing at least once in the last 1 month.

Re­spond­ing to the find­ings Vi­rat Kohli said, “It is shock­ing to see that one-third of the coun­try has not done any kind of phys­i­cal ac­tiv­ity in the last one year. When you are phys­i­cally fit, you are more en­er­gized to take on chal­lenges. I have ex­pe­ri­enced this per­son­ally, and there­fore strongly be­lieve in lead­ing an ac­tive life­style. Tech­nol­ogy and so­cial me­dia is gain­ing pref­er­ence over health and fit­ness in our lives. This needs to change. Sports can be seam­lessly in­te­grated into our daily life – one can do it any­where and at any time. Hence, I urge ev­ery­one to come out and play. It’s fun, re­lieves stress and helps us stay fit.”

Ab­hishek Gan­guly, Manag­ing Di­rec­tor, PUMA In­dia said, “The study brings out alarm­ing facts about In­dia’s adop­tion of phys­i­cal ac­tiv­ity. It is es­sen­tial to take cor­rec­tive steps to ad­dress this sit­u­a­tion. Play­ing sports is a sim­ple yet ef­fec­tive so­lu­tion that can be im­ple­mented into ev­ery­day life.”

He fur­ther added, “Our en­deav­our has al­ways been to en­cour­age and pro­mote an ac­tive life­style in the coun­try. It is Vi­rat Kohli’s per­sonal mis­sion to in­spire In­dia to get fit­ter, and we are de­lighted to part­ner with him in this jour­ney.”

The sur­vey cov­ered 3924 re­spon­dents from the age bracket of 18-40 years (both male and fe­male). The re­spon­dents were spread across 18 cities - Bangalore, Mum­bai, Delhi, Hy­der­abad, Chen­nai, Pune, Kolkata, Cochin, Ghazi­abad, Goa, Gu­ru­gram, Guwahati, Jaipur, Luc­know, Lud­hi­ana, Patna, Raipur, and Su­rat.

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