opin­ion | Kanika Bha­tia

In this is­sue, out­spo­ken fash­ion critic and renowned en­tre­pre­neur Kanika Bha­tia takes on the grow­ing trend of fash­ion waste which we put out just be­cause we can.

Shoes & Accessories - - Contents -

Iwrite this ar­ti­cle just af­ter hav­ing re­turned/ can­celled my emer­gency buys on mul­ti­ple on­line stores, and I re­ally wish cash crunch had some­thing to do with it. Anome was born off a con­ver­sa­tion with my sib­ling of how we are ex­hausted of shit food and shit fash­ion. We are tired of more and more op­tions of serv­ing food and fash­ion with more sim­i­lar­i­ties than we wish for. Yet they con­tinue to pro­duce be­cause con­sumer group isn’t tak­ing a break to re­alise what they are spend­ing on.

We are dis­cussing the con­cept of slow fash­ion to­day. Au con­traire to pop­u­lar be­lief, it’s not the idea of pulling a ‘con­fes­sions of a shopa­holic’ fi­nal stunt of do­nat­ing all that you’ve col­lected over years in one go, and it’s nei­ther the con­cept of min­i­mal­ism we are push­ing here. We are dis­cussing the idea of not putting out tonnes of fash­ion waste out there in the en­vi­ron­ment just be­cause you can. On­line stores ,with their 24 hour de­liv­ery, have spoilt us- fact. The idea of 99 dol­lar fash­ion hubs, where we have weekly, some­times bi-weekly fresh stock pour­ing in, have en­sured we use and throw our daily wardrobes like they will di­min­ish into thin air and not pile onto heaps of dumped fash­ion rot­ting our world.

Gone are the times when fash­ion used to be about go­ing to a lo­cal tai­lor, dis­cussing the dream out­fits, wait­ing for a cou­ple of days as you imag­ine your­self don­ning it, and fi­nally us­ing and reusing that out­fit you made with so much love. Our need for ra­pid­ity in ev­ery­day life has trick­led to our life­style choices and messed up what used to be a beau­ti­ful and per­sonal ex­pe­ri­ence. If only, preach­ing made mir­a­cles. So here’s a list of quick to-dos you can adapt to con­trol your fash­ion foot­print right now. Head to your lo­cal tai­lors: Carry your de­signs, get them cus­tomised, made to your size, keep pa­tience and voila! It’s the old school charm that works ev­ery time. Stop fol­low­ing trends: In­vest in clas­sics or state­ment pieces. And if you have to fol­low them be­cause keep­ing up with the Kar­dashi­ans is a sur­vival mat­ter af­ter all, try and go for trends that have a ten­dency to make a comeback af­ter cou­ple of years. Pocket friendly de­sign­ers: You will be sur­prised how much more you can pick in the same bud­get from de­sign­ers in al­most ev­ery city. It’s al­most funny how de­signer equals ex­or­bi­tant prices in most of our heads. Do not do­nate to large or­gan­i­sa­tions: Did you know most of your do­na­tions will be resold in third world coun­tries? Epic fail. Do­nate by your­self to your help or the likes. Best al­ter­na­tive- re­cy­cle!

If there were ever a list of 100 ideas that changed fash­ion, fast fash­ion will definitely fea­ture in it. It has suc­cess­fully ru­ined it.

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