Retail Updates / Onitsuka tiger
Onitsuka Tiger announced the official launch of their third store in India at the premium retail and lifestyle hub, Select City Walk, New Delhi. This store is close on the heels to the brand’s second store at Chandigarh’s Elante mall and the first one at Mumbai’s Palladium mall.
In-lieu of the brand’s strong Japanese connect, the opening of the store began with the traditional sake breaking ceremony by Onitsuka Tiger loyalist and Bollywood action star Tiger Shroff along with Rajat Khurana, Managing Director, ASICS India Pvt Ltd.
Speaking at the launch, Rajat says, “Today marks a special day for us as we launch our 3rd exclusive outlet of Onitsuka Tiger in India. Our one of a kind modern designs and stripes have achieved cult status world over and has a great connect with fashion influencers too. With the launch of our flagship store, we are hopeful to retain and attract many more brand loyalists and be able to cater to their fashion sensibilities.”
Onitsuka Tiger’s newest mono-brand store in the country is conveniently situated at the popular and bustling Select City Walk mall, one of the first premium and largest shopping centers in New Delhi.
With a retail space of 90 square meters, the new store store’s grand opening was hosted by ASICS India and will stock the brand’s signature collections of shoes such as MEXICO 66 SD and TSUNAHIKI amongst others and apparel for both men and women.
The center pride at the Onitsuka Tiger, New Delhi store is the NIPPON MADE series, an epitome of Japanese craftsmanship. The global campaign of Onitsuka Tiger’s AW’18 collection kicked off with the debut of TSUNAHIKI. The TSUNAHIKI––HAS been born of Onitsuka Tiger’s long history and abundant, unique archive of styles.
Tiger says, “I’m excited to be here in Delhi to launch Onitsuka Tiger’s flagship store. Onitsuka Tiger is a brand that I have long admired, for its timeless aesthetics and philosophy - sport has the power to transform lives. Be it sports or dance, sneakers are something I always opt for to complete my look. Onitsuka Tiger shoes are all about unique design and style with comfort. My personal favourite are the classic Mexico 66.”