In vogue and abreast with style up­dates

Shoes & Accessories - - Contents -

Cus­tomer loy­alty is be­low dis­ap­pear­ing in a hurry. Con­sumers put less trust in brands and tend to switch brands a lot faster. ▶ ▶ In­dian cus­tomers re­turn much of the

mer­chan­dise they pur­chase on­line. ▶ ▶ Lo­gis­tics is a prob­lem in thou­sands of In­dian towns. Given the large size of the coun­try, there are thou­sands of towns that are not eas­ily ac­ces­si­ble. ▶ ▶ Over­funded com­peti­tors are driv­ing up cost of cus­tomer ac­qui­si­tion. Some in­vestors are will­ing to spend ir­ra­tionally high amounts of money to ac­quire mar­ket share to­day. Nat­u­rally the In­dian con­sumer is spoiled for choice.

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