Lu­mi­nox, Mil­i­tary grade Swiss watches En­ters In­dia

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Lu­mi­nox, the iconic ad­ven­ture sports watch brand from Switzer­land an­nounced its en­try into the In­dian watch mar­ket at a press con­fer­ence held at Tri­umph Shaman Mo­tors, Mumbai. The watch brand known for watches that are proven to stand tough weather con­di­tions spe­cialises in de­sign­ing and man­u­fac­tur­ing watches for Land, Air and Sea. At the launch event, the brand dis­played watches from dif­fer­ent se­ries to give a peek into what’s in store for the In­dian watch con­nois­seurs.

Lu­mi­nox rep­re­sents the ad­ven­ture in you, whether you are ski­ing in the moun­tains to tak­ing part in an off road trail or deep sea div­ing to tak­ing con­trol of the cock­pit, the watches are built to sus­tain ex­treme weather con­di­tions at all times and en­hance your over­all ex­pe­ri­ence wher­ever you are. One of the strik­ing fea­tures of Lu­mi­nox is that every watch comes with self-pow­ered il­lu­mi­na­tion sys­tem and bat­tery that lasts 25 years that en­sures ex­cite­ment never stops.

At the launch, Martin Grossen­bacher, In­ter­na­tional Sales Di­rec­tor, Lu­mi­nox Watches Switzer­land said, “We are de­lighted to be here, In­dia is an ex­cit­ing place. The In­dian watch mar­ket is ma­tur­ing where ad­ven­ture seek­ers are ap­pre­ci­at­ing in­no­va­tive con­cepts and de­signer prod­ucts that blend tech­nol­ogy to cre­ate a seam­less ex­pe­ri­ence. Lu­mi­nox is one such brand, which is high on in­no­va­tion and man­u­fac­tures prod­ucts that meet con­tem­po­rary needs. We thank Tri­umph Shaman Mo­tors for as­so­ci­at­ing with us in this en­deavor”.

Speak­ing at the launch, Arun D’silva, In­dia Brand Man­ager, Lu­mi­nox said, “Lu­mi­nox is a brand that res­onates dura­bil­ity. The chang­ing ad­ven­ture land­scape in In­dia and grow­ing in­ter­est among the ad­ven­ture com­mu­nity for specalised prod­ucts, makes Lu­mi­nox Watches a must have ad­di­tion to their list. We see great po­ten­tial in this seg­ment and our prod­uct range caters to a di­verse sec­tion of the com­mu­ni­ties”.

The Lu­mi­nox port­fo­lio boasts of in­cred­i­ble col­lec­tions that span Land, Air and Sea. The brand has de­signed and de­vel­oped high per­for­mance watches es­pe­cially for the U.S. Navy SEALS, which has put Lu­mi­nox on the world map. Lu­mi­nox went on to de­sign a spe­cial se­ries for the U.S. Air Force as well and there­after, con­tin­ued to cre­ate many such land­marks in the years that fol­lowed. The brand is present in over 70 coun­tries where it has at­tained cult sta­tus among pro­fes­sion­als in the mil­i­tary, law en­force­ment and mo­tor­sports arena as well as among ad­ven­tures sports afi­ciona­dos across the globe.

Lu­mi­nox will re­tail in In­dia at He­lios Stores in Ban­ga­lore, Gur­gaon, Delhi, and Mumbai to start with and will soon en­ter other prime lo­ca­tions across the coun­try in the com­ing months.

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