Luminox, Military grade Swiss watches Enters India
Luminox, the iconic adventure sports watch brand from Switzerland announced its entry into the Indian watch market at a press conference held at Triumph Shaman Motors, Mumbai. The watch brand known for watches that are proven to stand tough weather conditions specialises in designing and manufacturing watches for Land, Air and Sea. At the launch event, the brand displayed watches from different series to give a peek into what’s in store for the Indian watch connoisseurs.
Luminox represents the adventure in you, whether you are skiing in the mountains to taking part in an off road trail or deep sea diving to taking control of the cockpit, the watches are built to sustain extreme weather conditions at all times and enhance your overall experience wherever you are. One of the striking features of Luminox is that every watch comes with self-powered illumination system and battery that lasts 25 years that ensures excitement never stops.
At the launch, Martin Grossenbacher, International Sales Director, Luminox Watches Switzerland said, “We are delighted to be here, India is an exciting place. The Indian watch market is maturing where adventure seekers are appreciating innovative concepts and designer products that blend technology to create a seamless experience. Luminox is one such brand, which is high on innovation and manufactures products that meet contemporary needs. We thank Triumph Shaman Motors for associating with us in this endeavor”.
Speaking at the launch, Arun D’silva, India Brand Manager, Luminox said, “Luminox is a brand that resonates durability. The changing adventure landscape in India and growing interest among the adventure community for specalised products, makes Luminox Watches a must have addition to their list. We see great potential in this segment and our product range caters to a diverse section of the communities”.
The Luminox portfolio boasts of incredible collections that span Land, Air and Sea. The brand has designed and developed high performance watches especially for the U.S. Navy SEALS, which has put Luminox on the world map. Luminox went on to design a special series for the U.S. Air Force as well and thereafter, continued to create many such landmarks in the years that followed. The brand is present in over 70 countries where it has attained cult status among professionals in the military, law enforcement and motorsports arena as well as among adventures sports aficionados across the globe.
Luminox will retail in India at Helios Stores in Bangalore, Gurgaon, Delhi, and Mumbai to start with and will soon enter other prime locations across the country in the coming months.