Sneaker Mar­ket taken over by Ath­leisure, Study

Shoes & Accessories - - Updates I International -

“Per­for­mance footwear con­tin­ued to strug­gle in the sec­ond quar­ter, [since] all of the mar­ket’s en­ergy is in sport lifestyle,” Matt Pow­ell, se­nior in­dus­try ad­viser for sports at The NPD Group said, com­ment­ing on NPD’S Q2 Footwear Insights re­port re­leased re­cently. “Athletics-in­spired, non­per­for­mance footwear has driven most of the growth in the sport leisure cat­e­gory. Ath­leisure has taken over the athletic footwear mar­ket, and I do not ex­pect the per­for­mance cat­e­gories to im­prove any­time soon.”

Specif­i­cally, sales for per­for­mance shoes — which in­clude bas­ket­ball, run­ning, soc­cer, foot­ball, ten­nis, train­ing and base­ball — were down 5 per­cent dur­ing the pe­riod to $1.7 bil­lion, NPD found. Mean­while, leisure footwear — which in­cludes sport lifestyle and boots — saw a sales gain of 7 per­cent to $2.9 bil­lion.

Pow­ell added that growth in retro athletic footwear has also slowed down, al­though that mar­ket is still grow­ing with brands like Fila, Puma and Ree­bok reap­ing the ben­e­fits of re­newed in­ter­est in throw­back styles.

Else­where, NPD’S fash­ion footwear and ac­ces­sories an­a­lyst Beth Goldstein said ca­su­al­iza­tion also ruled the fash­ion footwear seg­ment with com­fort-driven slides, mules and clogs among the stand­outs.

“Fash­ion san­dals grew dou­ble dig­its in May but soft­ened in June, leav­ing them up in the low sin­gle dig­its for the quar­ter,” Goldstein said. “Sport leisure, in­clu­sive of sport lifestyle sneak­ers, skate and sport slides, was the only broad cat­e­gory to grow in Q2.”

Over­all, fash­ion footwear sales, com­prised of dress, ca­sual, even­ing shoes and slip­pers, were flat year over year at $3.2 bil­lion.

NPD com­piles its quar­terly re­port us­ing in­for­ma­tion from its monthly pointof-sale footwear data­base. It is col­lected from the athletic spe­cialty/sport­ing goods, premium, mid-tier, shoe chain and other chan­nels.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.