Leonardo Dicaprio In­vests in sus­tain­able startup All­birds

Shoes & Accessories - - Updates I International -

All­birds has a new all-star in­vestor: ac­tor and en­vi­ron­men­tal ac­tivist Leonardo Dicaprio.

The fast-grow­ing sus­tain­able startup also an­nounced Dicaprio’s in­vest­ment as well as the launch of a new col­lec­tion of flip-flops called Sugar Zef­fers, which are made of a new type of green EVA de­rived from sug­ar­cane.

While many ca­sual shoes fea­ture out­soles made of EVA, a plas­tic ma­te­rial that can po­ten­tially pol­lute the en­vi­ron­ment, All­birds has been work­ing on a planet-friendly al­ter­na­tive it calls Sweet­foam, a pro­pri­etary sole ma­te­rial made from a new green EVA de­rived from re­new­able sug­ar­cane.

Sweet­foam will be in­tro­duced in its purest form through Sugar Zef­fers, avail­able for both men and women. All­birds is giv­ing con­sumers the op­por­tu­nity to cus­tom­ize the look by mix­ing and match­ing the bouncy bot­toms with the up­pers. Sim­ply buy a pair for $35 and mix and match a range of in­ter­change­able straps for just $15 each. The col­lec­tion will be sold ex­clu­sively on­line and in All­birds stores.

In ad­di­tion to in­cor­po­rat­ing the ma­te­rial into its own col­lec­tion, All­birds is do­ing its part for the en­vi­ron­ment by mak­ing the Sweet­foam tech­nol­ogy avail­able to other man­u­fac­tur­ers.

All­birds re­mains com­mit­ted to pro­tect­ing the globe while hav­ing some fun with fash­ion. It en­tered the footwear scene with an ini­tial of­fer­ing made of New Zealand merino wool. Since then, the brand has added footwear made with tree fiber sourced from South African farms that min­i­mize fer­til­izer and rely on rain­fall.

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