Bags and Ac­ces­sories That Carry Your World

Shoes & Accessories - - Contents -

Kom­panero is po­si­tioned as a bridge to lux­ury, nat­u­ral and sus­tain­able fash­ion brand. Each bag is hand­crafted and piece-dyed. They are then in­di­vid­u­ally dis­tressed. Each of them is unique- one of a kind. Even the term ‘lim­ited edi­tion’ would seem a mis­fit. We strive to cre­ate prod­ucts that grow in char­ac­ter over time, rel­e­vant to the cur­rent fash­ion trend, its di­rec­tor In­dranath Sen­gupta in­forms S&A.

How dif­fer­ent is Kom­panero from those in the com­pe­ti­tion? Give us an over­view

The deep pas­sion for leather and nat­u­ral sus­tain­able ma­te­ri­als along with our love for hand­craft­ing de­sir­able and mar­velous mas­ter­pieces mo­ti­vate us to make beau­ti­ful bags and ac­ces­sories that carry your world. Each Kom­panero bag is hand­crafted and piece-dyed. They are then in­di­vid­u­ally dis­tressed. Each of them is unique- one of a kind. Even the term ‘lim­ited edi­tion’ would seem a mis­fit.

The com­pe­ti­tion is busy mak­ing clas­sic leather bags that look hardly any dif­fer­ent from cheaper syn­thetic bags. While the unique aged and dis­tressed look is avail­able only with Kom­panero and no other brand (syn­thetic or leather) has been able to repli­cate it so far.

Our de­sign lan­guage is so dif­fer­en­ti­ated that when one sees a Kom­panero bag, they don’t have to look for the brand logo or gen­uine leather stamp; they in­stantly know that it is a Kom­panero.

How is it po­si­tioned in the mar­ket?

Kom­panero is po­si­tioned as a bridge to lux­ury nat­u­ral and sus­tain­able fash­ion brand.

What el­e­ments best de­scribe the brand?

We strive to cre­ate prod­ucts that grow in char­ac­ter over time, rel­e­vant to the cur­rent fash­ion trend. This unique char­ac­ter is achieved by a spe­cial age­ing process that all the prod­ucts go through. The fin­ish and style in­ter­pre­ta­tion of KOM­PANERO is nat­u­ral, ma­tured, and has a lit­tle bit of de­lib­er­ate im­per­fect and rus­tic feel. Our de­sign DNA can be called bold, dif­fer­en­ti­ated, anti- massy, and time­less.

Give us an over­view of the brand’s prod­uct port­fo­lio. What new di­ver­si­fi­ca­tion can we ex­pect in the fu­ture?

Our best sell­ing prod­ucts would be leather bags-sling bags, back­packs, port­fo­lios, mes­sen­ger bags, travel bags, wal­lets etc. How­ever, we are a com­plete leather vin­tage lifestyle brand. This year we have di­ver­si­fied into footwear and jack­ets. Soon we are go­ing to in­tro­duce a range of full leather trol­leys, some of which will be im­ported from Italy.

What is your tar­get au­di­ence and where are they mainly con­cen­trated?

Kom­panero is not for ev­ery­one and has a very niche tar­get au­di­ence. Our tar­get au­di­ence would be peo­ple who love to travel a lot, and are ex­posed and love bold in­ter­na­tional fash­ion trends. Gen­er­ally they are com­pany founders, board mem­bers, doc­tors, de­sign­ers and cre­atives etc of any age group. Kom­panero is for change mak­ers, the square pegs in round holes, strong per­son­al­i­ties who are not try­ing to fit in and pride them­selves in be­ing dif­fer­ent just like Kom­panero prod­ucts.

In what new re­gions of the In­dian mar­ket can we ex­pect the brand’s pres­ence?

We are launch­ing many new stores in var­i­ous Tier 1 cities in In­dia in­clud­ing Chen­nai, Hyderabad and Delhi. We also are in­creas­ing our pres­ence in all ma­jor air­ports of In­dia.

How much growth do you ex­pect in the seg­ment dur­ing the next five years and where do you see Kom­panero in it?

With the world mov­ing away from syn­thetic ma­te­ri­als and fast fash­ion, we see any seg­ment as­so­ci­ated with sus­tain­able and nat­u­ral ma­te­ri­als to grow fur­ther. Al­ready Kom­panero’s use of syn­thetic ma­te­ri­als is al­most neg­li­gi­ble from our raw ma­te­ri­als to our pack­ag­ing and even store fix­tures all are made of nat­u­ral ma­te­ri­als.

We see Kom­panero at the fore­front of nat­u­ral fash­ion move­ment.

Plus our prod­ucts are meant to be used over a long time and they only get bet­ter with age. It is not a fast fash­ion prod­uct that is dis­posed away in 2 or 3 months. It is al­ready es­tab­lished that fast fash­ion is dis­as­trous for the en­vi­ron­ment and hence, we want to be known as low fash­ion brand, whose prod­ucts you can use over a long pe­riod of time.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.