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Shoes & Accessories - - Contents -

As­tor­mueller, global maker of Bu­gatti shoes, ap­points Iconic Fash­ion Re­tail­ing as ex­clu­sive In­dia re­tail part­ner. Bu­gatti is one of the lead­ing premium shoe brands in Europe, with over 4.5 mil­lion pairs sold an­nu­ally, all de­signed and crafted by As­tor­mueller.

Iconic Fash­ion Re­tail­ing is a prom­i­nent multi-brand premium fash­ion re­tail chain present in 17 cities. Apart from own stores, Iconic will dis­trib­ute and re­tail Bu­gatti through var­i­ous other premium re­tail des­ti­na­tions, in­clud­ing those ex­clu­sively for footwear. Fol­low­ing the roll­out of the first group of shop-in-shops will be ex­clu­sive Bu­gatti brand stores in key mar­kets, sup­ported by the strength of Iconic’s dis­tri­bu­tion. Iconic also has plans to present the col­lec­tion on key e-com­merce plat­forms, via the mar­ket­place model.

Iconic will now of­fer to its cus­tomers with the range of Bu­gatti shoes. De­signed by Span­ish, Ger­man and Ital­ian de­sign­ers, Bu­gatti of­fers a wide range of styles de­signed for ev­ery­one from the tra­di­tional busi­ness­man to the fash­ion ori­ented cos­mopoli­tan and the dy­namic sports fash­ion buyer. The col­lec­tion fea­tures shoes for both men and women and come with many ad­vanced fea­tures such as the ge­nial in­sole, flex­city and the very spe­cial hand fin­ished leather. Bu­gatti Man in­cludes for­mal and dress shoes, moc­casins, boots, sneak­ers and ca­sual shoes. Bu­gatti Woman of­fers pumps, boots, sneak­ers, dress shoes and bal­leri­nas. Prices range from ` 4,000 to ` 10,000.

Speak­ing on the in­tro­duc­tion of Bu­gatti, Pawan Khan­del­wal, Man­ag­ing Di­rec­tor of Iconic Fash­ion, says, “We are happy to part­ner with As­tor­mueller to present one of Europe’s most suc­cess­ful shoe brands to In­dia. Bu­gatti is a per­fect fit to our premium fash­ion brands, and we look to take the brand across all main and emerg­ing mar­kets, through var­i­ous re­tail part­ners across In­dia. The first step, though, was to in­tro­duce Bu­gatti into our own Iconic stores, and that’s what we are do­ing very swiftly this quar­ter. Iconic is a proven des­ti­na­tion for those seek­ing trend­set­ting fash­ion, un­com­pro­mis­ing qual­ity and pre­mi­um­ness, and our steady fo­cus on our prom­ise has made the brand solid and as­pi­ra­tional. Bu­gatti is priced just right for those who de­mand avant garde fash­ion.”

Tim Mueller, Chair­man of the As­tor­mueller Group, which crafts Bu­gatti shoes, says, “We ap­pre­ci­ate Iconic fash­ion growth vi­sion for the brand in the In­dian mar­ket. In 35 coun­tries across Europe and the world, Bu­gatti is one of the most suc­cess­ful shoe brands of the last decade. Our shoes are recog­nised for their ex­cel­lent fit, crafts­man­ship and at­ten­tion to de­tail. The In­dian mar­ket has been pa­tiently wait­ing for us to launch in phys­i­cal re­tail, and with our trend­set­ting col­lec­tions fea­tur­ing the lat­est styles from the streets of Europe, we hope to give the In­dian con­sumer the very best.”

The Au­tumn Win­ter 2018 col­lec­tion is now be­ing in­tro­duced ahead of time. Al­though the launch col­lec­tion is mod­er­ate by Bu­gatti’s Euro­pean stan­dards, the en­tire range will be in­tro­duced on par with Europe. Ewen Camp­bell, Ex­port Di­rec­tor of the As­tor­mueller says, “We launch nu­mer­ous styles every sea­son, and we ac­tu­ally also have a fan­tas­tic, lim­ited pre-sea­son col­lec­tion. All these will be in­tro­duced in In­dia as well. Many of these go on to be­come bench­marks in shoe fash­ion.”

Khan­del­wal adds, “The In­dian lux­ury mar­ket is worth $14.5 bil­lion and is rapidly grow­ing. Iconic is po­si­tioned as a pres­tige brand for true fash­ion en­thu­si­asts with high liv­ing stan­dards to up­grade their wardrobes from or­di­nary mass lifestyle brands to ex­clu­sive and premium in­ter­na­tional brands. Bu­gatti is pre­cisely one such brand and we have big plans for it.”

The first shop-in-shop, which of­fers both Bu­gatti MAN and Bu­gatti WOMAN col­lec­tions, is at the Iconic store in the prom­i­nent Am­bi­ence Mall, Gurugram, which caters to peo­ple across age groups from Gurugram and parts of Delhi as well. Other cities will fol­low in the course of com­ing weeks, first in Iconic stores and then in other key fash­ion and footwear re­tail stores.

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