Style with a Dash of Twist

Shoes & Accessories - - Sugarush -

Sugtz rush has made space for it­self in the cturd robes of younger women hav­ing in­di­vid­ual per­son­al­i­ties and so-le, who are al­ways on the go and are par­tic­u­lar about car­ry­ing dif­fer­ent piecesf or dOrent oc­ca­sions. The brand's bags are made for they­oung mod­ern In­dian women who do not kir to com­pro­mise on their in­di­vid­u­al­ity and per­sonal style. 71ze USP of the brand is giv­ing new mil­len­nial youth the clue of af­fird­able lux­ury fash­ion that their bags are miss­ing, its CEO, ABHINAV KU­MAR told S&A

Su­garush in the com­pe­ti­tion

At Su­garush, you will find prod­ucts which are fash­ion for­ward, trendy and are in­spired with ex­per­i­men­tal de­signs. SU­GARUSH trans­forms the lat­est trends into ac­ces­si­ble fash­ion at af­ford­able price. It is the des­ti­na­tion for stylish cos­mopoli­tans that of­fers af­ford­able fash­ion and rel­e­vant de­signs.”

Mar­ket

We have made space for our­selves in the wardrobes of younger women hav­ing in­di­vid­ual per­son­al­i­ties and style, who are al­ways on the go and are par­tic­u­lar about car­ry­ing dif­fer­ent pieces for dif­fer­ent oc­ca­sions.

Brand’s DNA

The USP of the brand is giv­ing new mil­len­nial youth the dose of af­ford­able lux­ury fash­ion that their bags are miss­ing. Su­garush hand­bags re­flect their en­thu­si­as­tic and en­er­getic ap­proach to the ev­ery­day per­sonal style with a dash of twist which they call as the HEADTURNER.

Prod­uct line

The prod­ucts take in­spi­ra­tion by fash­ion from around the world, and are very youth­ful. The col­lec­tion in­cludes more than 150 dif­fer­ent styles of hand­bags, wal­let, slings and satchels, which are edgy and ex­hibit strong de­sign state­ment with in­ter­est­ing tex­tures and pat­terns.

Strat­egy

Cur­rently, Su­garush is sell­ing at Bagline ex­clu­sive stores PAN In­dia along­side their sis­ter brands like The Ver­ti­cal, Tommy Hil­figerTravel gear etc. Su­garush is also re­tailed through multi-branded store Cen­tral and also with big­gest on­line mar­ket­places in In­dia in­clud­ing Myn­tra, Jabong, Ama­zon and Flipkart.

Tar­get au­di­ence

Su­garush bags are made for the young mod­ern In­dian women who do not like to com­pro­mise on their in­di­vid­u­al­ity and per­sonal style. Our af­ford­able pieces al­low us to have a big­ger reach than our com­peti­tors. A typ­i­cal Su­garush girl will be a fash­ion­ista and a trend­set­ter in her group in a tier 1 as well as tier 2 cities.

New mar­ket

We plan on ven­tur­ing in the South In­dian mar­ket by open­ing a new store in Ban­ga­lore. And we are also plan­ning to ex­pand our re­tail foot­print in Mumbai as it is the fash­ion cap­i­tal of In­dia!

Chal­lenges

The lifestyle in­dus­try has al­ways been very com­pet­i­tive, and be­cause of the en­try of in­ter­na­tional brand, it has be­come even more so. But be­cause of our unique de­signs, we have man­aged to cre­ate a niche in the mil­len­nial seg­ment of shop­pers.

Growth and Su­garush

Though, mar­ket anal­y­sis shows a growth trend for the next 5 years, but we have to re­mem­ber that growth is grad­ual process, re­gard­less of the na­ture of the mar­ket. Su­garush al­ready has pres­ence on all the ma­jor e- com­merce plat­forms in the coun­try like ama­zon, myn­tra, flipkart & jabong. In the next five years, we will be fo­cus­ing on open­ing re­tail stores across In­dia, in tier II and tier III cities as well, as we be­lieve that due the af­ford­abil­ity fac­tor of our brand as well as the ris­ing dis­pos­able in­comes, we will be able to amass brand loy­al­ists across In­dia.

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