Paving The Way For World Class In­no­va­tion

Shoes & Accessories - - Meet at Agra - by Pallavi Jaik­is­han

The most dis­tin­guished B2B trade show - Meet at Agra 2018 - will show­case prod­ucts from more than 30 coun­tries and 50 ver­ti­cals from across the globe. The three-day mega leather, footwear com­po­nent and tech­nol­ogy fair, or­ga­nized by Agra Footwear Man­u­fac­tur­ers and Ex­porters Cham­ber (AFMEC), is an­tic­i­pat­ing to host more than 250 com­pa­nies at the sprawl­ing 4000-square me­ter area, with over 300 stalls. Prod­ucts on ex­hibit will range from leathers, soles, ad­he­sives, ma­chin­ery, heels, and tech­nol­ogy etc. Trade buy­ers from across In­dia will visit this 3 day event, tak­ing ad­van­tage of view­ing the wide range of qual­ity prod­ucts from var­i­ous man­u­fac­tur­ers and traders at one cen­tral lo­ca­tion.

Agra Trade Cen­tre

The show will be held at Agra Trade Cen­tre to show­case do­mes­tic as well in­ter­na­tional com­po­nent man­u­fac­tur­ers’ prod­ucts. The cen­tre cov­ers an area of 4.27 acres. The trade cen­tre will have 72,560 sqft for man­u­fac­tur­ers to dis­play their wares. Colonel RK Khin­dri, Co­or­di­na­tor, Agra Footwear Man­u­fac­tur­ers and Ex­porters Cham­ber, states, “Around 3-4 lakh peo­ple are in­volved in the trade, which gen­er­ates sales close to Rs10,000 crore. More than 5,000 fac­to­ries, which in­clude a large pro­por­tion of tiny man­u­fac­tur­ing units op­er­ate from Agra, meet­ing about 65 per cent of the coun­try’s do­mes­tic leather footwear re­quire­ment.” The cen­tre will have sta­teof-the-art fa­cil­i­ties - cen­tral air-con­di­tion­ing, food courts, au­di­to­ria and and con­fer­ence rooms. The cen­tre will have easy park­ing too and ex­pected to have com­plete power back-up.

AFMEC Pres­i­dent Pu­ran Dawar said, “This unique project be­tween Agra man­u­fac­tur­ers and in­ven­tive ex­hibitors has been in­spi­ra­tional. It be­gan with reg­u­lar ex­hi­bi­tion dis­play and the AFMEC team, led by the ded­i­cated mem­bers, in­cluded as­so­ciate mem­bers and press, to grow over the years into a cre­ative, ex­cit­ing and hugely suc­cess­ful ex­hi­bi­tion. What pleases me most is that it con­firms a cher­ished no­tion of mine that se­ri­ous buis­ness and In­dian com­po­nent mak­ers can en­gage and thrill the ex­porters and man­u­fac­tur­ers as much as any in­ter­na­tional sup­plier. The in­dus­try has been es­pe­cially re­spon­sive and re­ward­ing in their ap­pre­ci­a­tion.

“This year more than 250 com­pa­nies from across the coun­try and over­seas are at­tend­ing the fair. rep­re­sen­ta­tives of com­pa­nies from France, ger­many, Italy, U.K, turkey, tai­wan, China, Sri Lanka, Egypt, Brazil are ex­pected to at­tend the show,” He added. “The event is aimed at cre­at­ing busi­ness op­por­tu­nity to the com­po­nent man­u­fac­tur­ers, to the sup­pli­ers

of fin­ished leather, footwear ma­chin­ery and learn­ing op­por­tu­nity for the stu­dents un­der­go­ing train­ing at footwear in­dus­try.”

There has been a great deal of pos­i­tive me­dia cover­age due to the charm and pro­fes­sion­al­ism of AFMEC team. The past shows had been sup­ported and presided by the state min­is­ters. The leather in­dus­try has ma­jor con­tri­bu­tion in the progress of the na­tion. It is one of the big­gest in­dus­tries gen­er­at­ing em­ploy­ment. Presently, it’s es­ti­mated that 30 lakh peo­ple are work­ing in the leather in­dus­try, and in the next five years it has the ca­pa­bil­ity to pro­vide em­ploy­ment to 30 lakh more peo­ple. The sec­tor has train­ing in­sti­tutes, ad­e­quate amount raw ma­te­rial, and easy avail­abil­ity of la­bor. Men­tion may be made that un­der Make in In­dia, the in­dus­try listed as prime.

In the ex­port mar­ket, the footwear in­dus­try of Agra is reck­oned for the leather prod­ucts that it sells. Footwear has a share of 46% plus in the over­all ex­ports from leather in­dus­try. Mean­while, Agra has a con­tri­bu­tion of 28% in the to­tal footwear ex­port from the coun­try and 65% of the do­mes­tic re­quire­ment. The city has around 150 semi-mech­a­nized man­u­fac­tur­ing units and 5000 cot­tage in­dus­tries, ac­count­ing for nearly 400,000 jobs and a daily pro­duc­tion ca­pac­ity of over 250,000 pairs of footwear.

In this edi­tion of Meet at Agra, to en­hance busi­ness op­por­tu­ni­ties, there will be spe­cial dis­play and net­work­ing re­cep­tion pavil­ions, one-to-one busi­ness match­ing for buy­ers and in­dus­try sem­i­nars, all aimed at de­riv­ing max­i­mum ben­e­fit in min­i­mum time. The ex­hi­bi­tion as­sists footwear and In­dian busi­nesses in meet­ing their fu­ture busi­ness part­ners from the trade from across the globe, to help pro­duce high qual­ity prod­ucts at lower man­u­fac­tur­ing ex­pense and lo­gis­tics costs. This is a plat­form which will in­tro­duce con­tem­po­rary tech­nol­ogy and in­no­va­tive prod­ucts to In­dian en­trepreneurs and as­sist them in bring­ing the right prod­ucts for the large do­mes­tic and ex­port mar­kets.

Meet at Agra ex­hi­bi­tion is en­dorsed and sup­ported by lead­ing trade bod­ies in In­dia in­clud­ing the Coun­cil for Leather Ex­ports, FDDI and CFLA. The mas­sive Leather and ma­chin­ery pav­il­ion at meet at agra will com­prise a del­e­ga­tion of over 80 com­pa­nies look­ing to ex­pand the coun­try’s ever grow­ing pres­ence on the footwear sec­tor of the re­gion with in­no­va­tive, cost ef­fec­tive ma­te­ri­als, prod­ucts and ser­vices. The event also has a ma­jor In­dian pres­ence with over 130 In­dian com­pa­nies al­ready con­firmed, em­pha­siz­ing the grow­ing in­ter­est In­dia is show­ing in the mar­ket of the mil­len­nium.

Over 5000 trade vis­i­tors are ex­pected over the course of the event from across the coun­try, look­ing to source the lat­est, in­ven­tive prod­ucts on of­fer, not ac­ces­si­ble oth­er­wise in the lo­cal mar­ket.

Meet at Agra will have prom­i­nent in­dus­try ex­perts, stake­hold­ers and de­ci­sion mak­ers in at­ten­dance along with new prod­uct launches and added fea­tures, mak­ing it an ideal event to source new prod­ucts, net­work and usher in new con­tacts and busi­ness op­por­tu­ni­ties. To­day, the fair is re­garded as one of In­dia’s most dy­namic in­ter­na­tional footwear com­po­nents, ma­chin­ery & tech­nol­ogy trade ex­hi­bi­tions. Since its in­cep­tion in the 90’s, AFMEC has en­vi­sioned the fair to evolve as one of the most awaited and ea­gerly par­tic­i­pated footwear com­po­nent events in In­dia. Through com­mit­ted en­deavor and a no-com­pro­mise at­ti­tude to ser­vice, AFMEC has brought this vi­sion to re­al­ity.

The 2018 edi­tion of the lead­ing ex­hi­bi­tion for tan­ner­ies, ac­ces­sories and com­po­nents man­u­fac­tur­ers, fab­rics, syn­thet­ics and ma­chin­ery is ex­pected to open to an even stronger in­ter­na­tional po­si­tion. Over the years ex­hibitor num­bers has grown by phe­nom­e­nal num­ber, and vis­i­tors in­creased by 50%, with at­ten­dees from 30 plus dif­fer­ent coun­tries. Agra will be the meet­ing point for an in­dus­try count­ing over 500 vis­it­ing en­ter­prises and a sub­stan­tial turnover in ru­pees for the leather sec­tor world­wide. In par­tic­u­lar, leather ex­hibitors are ab­so­lute lead­ers and the main show­stop­pers, as well as a pro­tag­o­nist in the raw ma­te­ri­als show. AFMEC’S ex­hibit­ing strat­egy, apart from ap­pear­ing promis­ing, is an ag­gre­gat­ing fac­tor for the swarm­ing, vi­tal ar­ray of small and medium en­ter­prises, com­mit­ted to made in In­dia.

As an or­ga­ni­za­tion AFMEC is work­ing for whole footwear in­dus­try in Agra. It fol­lows the in­ter­na­tional pro­to­cols for stan­dards and works upon en­vi­ron­ment aware­ness, new tech­nolo­gies up­grade, in­for­ma­tion shar­ing, na­tional and in­ter­na­tional fair sup­port and sup­port for them who are very new to this in­dus­try. All It’s mem­bers are very well es­tab­lished and equipped to take any chal­lenges from the In­ter­na­tional mar­ket.

Meet at Agra’s re­turn is wel­comed with ex­cite­ment by the na­tional as well in­ter­na­tional mar­kets.

Vet­eran de­signer Pallavi Jaik­is­han’s col­lec­tion for In­dia Cou­ture Week was an amal­ga­ma­tion of her clas­sic old de­signs re­vis­ited and mod­i­fied to a col­lec­tion that res­onates with the woman of to­day!

She has taken her two-decade old Chakra de­sign and blended this with flower mo­tifs and pre­sented it in a new con­tem­po­rary avatar. Known for her clas­sic flow­ers done in French knots on sa­rees, these were pre­sented with a new el­e­ment that turned the over­all look in to a newer, fresher one!

The colour palate was very wide, high­lighted with metal­lic tones in var­i­ous shades of gold and sil­ver. The range of translu­cent glass in dove blue, old rose and sil­ver oys­ter with a touch of pink, the French and Ital­ian bro­cade in shades of cerise and cran­berry Reds. Also a touch of mus­tard-coloured sa­rees with the re­stored chakra mo­tif.

Cou­ture by Pallavi Jaik­is­han, this sea­son, is a beau­ti­ful jux­ta­po­si­tion of re­vived clas­sics with new age sil­hou­ettes, per­fect for the woman who trea­sures her­itage and yet likes to be “on trend”!

Nain­tara , the col­lec­tion had mod­ern and the­atri­cal rep­re­sen­ta­tion of the mod­ern In­dian woman who lives in the to­day - yet em­braces the ro­mance of tra­di­tional In­dian cou­ture - which is like a sixth sense of se­duc­tion. With its own vo­cab­u­lary and lan­guage, like an elab­o­rate braid en­twined with his­tory, myth and tra­di­tion. It may be mod­ern, whim­si­cal or de­mure- but al­ways mag­nif­i­cent and care­fully crafted. The mix of tra­di­tional mo­tifs with ab­stract art­works en­hanced by the age old crafts of In­dia make for a per­fect – fem­i­nine, ro­man­tic and mod­ern woman.

Suneet says,“i be­lieve Fash­ion is the po­litest way of speak­ing about sex- But I like the sub­tle un­spo­ken word, left to the imag­i­na­tion of the wearer. The glam­our and sen­su­al­ity in this col­lec­tion comes through the use of sheer and lucid fab­rics, the del­i­cate place­ment of em­bel­lish­ments, the drapes and the un­ex­pected de­tail­sand what they re­veal or con­ceal.”

Maraasim sig­ni­fies re­la­tion­ships in Urdu, and this col­lec­tion was based on con­nec­tions with the past and the present. A time of vis­ual and in­tel­lec­tual mag­nif­i­cence; of mon­u­men­tal architecture, sump­tu­ous tex­tiles, and the finest minia­ture paint­ingsall boast­ing a com­mon aes­thetic co­her­ence of Mughal el­e­gance. The col­lec­tion re­vived an­cient vis­ual ex­pres­sions and ex­plored new forms, with the in­ge­nious use of ge­om­e­try and arabesque to achieve pat­terns of dizzy­ing com­plex­ity. In­tri­cate veg­e­tal mo­tifs, with chevrons and span­drels from the rich dec­o­ra­tive vo­cab­u­lar­ies of an ear­lier era come alive to make the metic­u­lous sur­face treat­ment ap­pear sur­real. The col­lec­tion also wel­comed the col­lab­o­ra­tion with Swarovski, with the in­cor­po­ra­tion of unique lac­quer crys­tals in­ter­preted as morn­ing dew drops. Maraasim ex­plores the re­la­tion­ship of the bal­anced ex­is­tence of na­ture and architecture, tra­di­tional and mod­ern, blended to cre­ate fine works of art on hand­wo­ven tex­tiles, bear­ing tes­ti­mony to the in­her­ent finer de­tails of In­dian craft.

An ex­clu­sive dis­play of footwear com­po­nents, tech­nol­ogy and ser­vices.

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