Lino Perros Launches TVC Campaign with Katrina Kaif as Brand Ambassador
Accessories and handbags brand Lino Perros has unveiled its new campaign featuring Katrina Kaif. Katrina, as brand ambassador will now be the face for the brand which is loved for its authentic design, optimum quality and delightful color combination. Lino Perros with its wide range of modern and edgy collection, offers consumers premium quality bags that would indubitably enumerate magnetism to your overall look.
The brand’s ambition is to position Lino Perros as the brand for culturally curious women who want to explore ‘ beauty with innovation ‘. The brand mirrors a persona of intellectually dynamic clients who cannot resist the art of beauty. Katrina Kaif looks glamorous and vibrant in the ever-stylish range. The enthusiasm, energy, passion and liveliness reflect the essence of the brand.
Touching upon the new campaign Sanjay Dua, Managing Director said, “Our brand is known for its impeccable quality designs. This new collection highly resonates with Katrina’s personal style: chic, elegant, and sophisticated. Today handbags are becoming a symbol of independence and stature, and the actress reflects the consumer’s image who compliments the look for Lino Perros at its best. I have no doubt about the fact that no one can match up to Katrina’s charisma and personal style as a brand ambassador. The aspirational, alluring and intelligent persona bestows our brand ideology”.
Each collection is breaking a new ground and reflects a premium fashion spirit that is loved by trendsetters. “A top actress or a star creates a reflection of the consumer’s selfimage. The brands draw this energy to reach out to a wider audience,” Dua further added.
Commenting on the association, brand ambassador Katrina Kaif says, “I am delighted to be associated with Lino Perros, as they have consistently focused on providing the products that have a cut above the rest and there are no compromises made when it comes to refinement and extravagance. The brand association with Lino Perros is unique. What attracts me the most to the brand is the style and the colors that help target all the millennials. I am truly excited and look forward towards a more extensive association with Lino Perros”
The United States’ trade war with China continues to escalate, after President Donald Trump announced that he was prepared to slap tariffs on an additional $267 billion of Chinese goods — nearly half of all the country’s imports into the U.S.
The news follows a round of tariffs on $200 billion of goods that will start at a rate of 10 percent and rise to 25 percent at the end of the year. It will impact thousands of Chinese products, including consumer goods such as bags, hats and other accessories, as well as leather and fur materials.
Meanwhile, the country’s footwear and apparel groups have condemned the move, with the American Apparel & Footwear Association calling the move “cruel to U.S. interests” in a statement.
The group’s president and CEO Rick Helfenbein said, “We are extremely disappointed that President Trump has, once again, decided to impose a huge new tax on American consumers and manufacturers. [The] announcement shows a deep disregard for American businesses, American workers and American families, who will be negatively impacted by this decision. This is a very dangerous game to play, one that will not end with a winner.”
The Footwear Distributors & Retailers of America also urged the president to abandon the tariffs.
“While the Trump administration’s announcement is not a surprise, this decision will penalize Americans from every walk of life with added hidden taxes on $200 billion worth of products. Higher costs for our consumers hurts our ability to sell shoes, and this directly impacts U.S. jobs in our industry,” said president and CEO Matt Priest.