Lino Per­ros Launches TVC Cam­paign with Ka­t­rina Kaif as Brand Am­bas­sador

Shoes & Accessories - - The Month That Was -

Ac­ces­sories and hand­bags brand Lino Per­ros has un­veiled its new cam­paign fea­tur­ing Ka­t­rina Kaif. Ka­t­rina, as brand am­bas­sador will now be the face for the brand which is loved for its au­then­tic de­sign, op­ti­mum qual­ity and de­light­ful color com­bi­na­tion. Lino Per­ros with its wide range of mod­ern and edgy col­lec­tion, of­fers con­sumers pre­mium qual­ity bags that would in­du­bitably enu­mer­ate mag­netism to your over­all look.

The brand’s am­bi­tion is to po­si­tion Lino Per­ros as the brand for cul­tur­ally cu­ri­ous women who want to ex­plore ‘ beauty with in­no­va­tion ‘. The brand mir­rors a per­sona of in­tel­lec­tu­ally dy­namic clients who can­not re­sist the art of beauty. Ka­t­rina Kaif looks glam­orous and vi­brant in the ever-stylish range. The en­thu­si­asm, en­ergy, pas­sion and live­li­ness re­flect the essence of the brand.

Touch­ing upon the new cam­paign San­jay Dua, Man­ag­ing Di­rec­tor said, “Our brand is known for its im­pec­ca­ble qual­ity de­signs. This new col­lec­tion highly res­onates with Ka­t­rina’s per­sonal style: chic, el­e­gant, and so­phis­ti­cated. To­day hand­bags are be­com­ing a sym­bol of in­de­pen­dence and stature, and the ac­tress re­flects the con­sumer’s im­age who com­pli­ments the look for Lino Per­ros at its best. I have no doubt about the fact that no one can match up to Ka­t­rina’s charisma and per­sonal style as a brand am­bas­sador. The as­pi­ra­tional, al­lur­ing and in­tel­li­gent per­sona be­stows our brand ide­ol­ogy”.

Each col­lec­tion is break­ing a new ground and re­flects a pre­mium fash­ion spirit that is loved by trend­set­ters. “A top ac­tress or a star cre­ates a re­flec­tion of the con­sumer’s self­im­age. The brands draw this en­ergy to reach out to a wider au­di­ence,” Dua fur­ther added.

Com­ment­ing on the as­so­ci­a­tion, brand am­bas­sador Ka­t­rina Kaif says, “I am de­lighted to be as­so­ci­ated with Lino Per­ros, as they have con­sis­tently fo­cused on pro­vid­ing the prod­ucts that have a cut above the rest and there are no com­pro­mises made when it comes to re­fine­ment and ex­trav­a­gance. The brand as­so­ci­a­tion with Lino Per­ros is unique. What at­tracts me the most to the brand is the style and the col­ors that help tar­get all the mil­len­ni­als. I am truly ex­cited and look for­ward to­wards a more ex­ten­sive as­so­ci­a­tion with Lino Per­ros”

The United States’ trade war with China con­tin­ues to es­ca­late, af­ter Pres­i­dent Don­ald Trump an­nounced that he was pre­pared to slap tar­iffs on an ad­di­tional $267 bil­lion of Chi­nese goods — nearly half of all the coun­try’s im­ports into the U.S.

The news fol­lows a round of tar­iffs on $200 bil­lion of goods that will start at a rate of 10 per­cent and rise to 25 per­cent at the end of the year. It will im­pact thou­sands of Chi­nese prod­ucts, in­clud­ing con­sumer goods such as bags, hats and other ac­ces­sories, as well as leather and fur ma­te­ri­als.

Mean­while, the coun­try’s footwear and ap­parel groups have con­demned the move, with the Amer­i­can Ap­parel & Footwear As­so­ci­a­tion call­ing the move “cruel to U.S. in­ter­ests” in a state­ment.

The group’s pres­i­dent and CEO Rick Helfen­bein said, “We are ex­tremely dis­ap­pointed that Pres­i­dent Trump has, once again, de­cided to im­pose a huge new tax on Amer­i­can con­sumers and man­u­fac­tur­ers. [The] an­nounce­ment shows a deep dis­re­gard for Amer­i­can busi­nesses, Amer­i­can work­ers and Amer­i­can fam­i­lies, who will be neg­a­tively im­pacted by this de­ci­sion. This is a very danger­ous game to play, one that will not end with a win­ner.”

The Footwear Dis­trib­u­tors & Re­tail­ers of Amer­ica also urged the pres­i­dent to aban­don the tar­iffs.

“While the Trump ad­min­is­tra­tion’s an­nounce­ment is not a sur­prise, this de­ci­sion will pe­nal­ize Amer­i­cans from ev­ery walk of life with added hid­den taxes on $200 bil­lion worth of prod­ucts. Higher costs for our con­sumers hurts our abil­ity to sell shoes, and this di­rectly im­pacts U.S. jobs in our in­dus­try,” said pres­i­dent and CEO Matt Priest.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.