A Pre­view of Its Footwear Range

SPRING SUM­MER ’19 COL­LEC­TION

Shoes & Accessories - - Contents -

Lee Cooper, the au­then­tic British denim brand owned by Iconix Brand Group, con­veyed its com­mit­ment to of­fer top-qual­ity fash­ion wear, with the pre­view of its Spring/sum­mer ’19 col­lec­tion of footwear range in In­dia. The ex­clu­sive li­censee, Fu­ture Spe­cialty Re­tail Lim­ited (FSRL) – a fully owned sub­sidiary of Fu­ture Life­style Fash­ions Ltd – show­cased their up­com­ing Spring/ Sum­mer ‘19 footwear range at the ITC Maratha, Mum­bai where more than 100 dis­trib­u­tors and key re­tail­ers were present.

Since 2007, Fu­ture Life­style Fash­ions (FLF) has been the ex­clu­sive li­censee to man­u­fac­ture and re­tail ap­parel for men, women and kids. Start­ing April ‘18, FLF has strength­ened its fash­ion

port­fo­lio of Lee Cooper prod­ucts by sign­ing a long-term li­cense agree­ment for Lee Cooper footwear too. Fu­ture Spe­cialty Re­tail Ltd. has the ex­clu­sive li­cense to man­u­fac­ture and re­tail Lee Cooper cloth­ing and footwear across all dis­tri­bu­tion chan­nels in In­dia. With the long-term li­cense for footwear, the FSRL will ex­tend its range to in­clude footwear for men, women, girls and boys. With the com­plete port­fo­lio un­der one li­censee, Lee Cooper will emerge as In­dia’s No.1 denim life­style brand.

To­day, Lee Cooper footwear com­mands an apex po­si­tion in the In­dian mar­ket with its pres­ence in over 2,500 sales points that in­clude all the lead­ing footwear and de­part­men­tal stores. With the new con­tem­po­rary col­lec­tion for men and women, it plans to cater to the young and fash­ion­able au­di­ence who closely fol­low fash­ion trends.

The new footwear col­lec­tion for men is a per­fect mix of lace-ups; trend set­ting slipons, brogues, boots and san­dals, along with loafers with the ul­tra-com­fort­able Flex 360-De­gree sole. The Flex 360-De­gree sole has been highly ap­pre­ci­ated for its un­par­al­leled flex­i­bil­ity that pro­vides max­i­mum grip, cush­ion­ing and ut­most com­fort with­out com­pro­mis­ing on the style quo­tient of the footwear.

In the women’s cat­e­gory, Lee Cooper presents an eclec­tic mix of on-trend footwear that ex­udes un­der­stated el­e­gance and panache, with stylish san­dals, bal­leri­nas, mules, loafers, wedges and much more. De­signed to give a cool look with a con­tem­po­rary edge, the col­lec­tion of­fers a fresh and vivid color pal­ette, with pleas­ing pas­tel fa­vorites of yel­low, co­ral, sky blue, or­ange and red along with the clas­sic shades of black, tan and navy.

The range also in­cludes ‘Trend­step­per’ col­lec­tion, which is de­signed in col­lab­o­ra­tion with a renowned de­sign house from Italy. The col­lec­tion is very

“LEE COOPER IS DED­I­CATED TO­WARDS BRING­ING WORLD-CLASS FOOTWEAR TO ALL CON­SUMERS AT AT­TRAC­TIVE PRICE POINTS.

con­tem­po­rary amd true re­flec­tion of the global trends.

The Lee Cooper footwear col­lec­tion com­bines tech­nol­ogy and fash­ion to of­fer the best of both worlds. Styles have been de­signed us­ing 3-layer com­fort tech­nol­ogy and 3-point sup­port tech­nol­ogy to en­sure max­i­mum com­fort. In-sock is made of three lay­ers in­clud­ing me­mory foam, la­tex and EVA, which helps in ex­tra cush­ion­ing and in­creases dura­bil­ity of the shoe. With a 3-point sup­port tech­nol­ogy, the sole iden­ti­fies pres­sure points while walk­ing and al­lows an even dis­tri­bu­tion of pres­sure to pro­vide bet­ter sup­port, sta­bil­ity and flex­i­bil­ity to the feet.

Speak­ing on the new col­lec­tion, He­tal Ko­tak, CEO, Lee Cooper (In­dia) said, “Lee Cooper is ded­i­cated to­wards bring­ing world-class footwear to all con­sumers at at­trac­tive price points. It is ex­cit­ing to see an ex­cel­lent re­cep­tion of our new col­lec­tion by the lead­ing busi­ness part­ners from the in­dus­try and we are con­fi­dent of get­ting pos­i­tive re­sponse from our cus­tomers as well.”

He fur­ther added, “The footwear in­dus­try is grow­ing at an enor­mous pace and Lee Cooper un­der­stands this promis­ing po­ten­tial. By bring­ing the en­tire prod­uct range un­der a sin­gle li­cense, we are con­fi­dently tak­ing steps to emerge as In­dia’s fore­most denim life­style brand.”

N. Mo­han, Di­rec­tor Footwear Di­vi­sion - Fu­ture Group said, “We are ex­tremely proud of the col­lec­tion as it of­fers the best of styles with com­fort. With the sup­port of many ex­port-man­u­fac­tur­ing com­pa­nies across In­dia, Lee Cooper footwear will de­liver high qual­ity and style. We have also added an en­hanced se­lec­tion of shoes for women that are well-priced and high on qual­ity.”

With a very promis­ing range that in­cludes flat­ter­ing de­signs, ul­tra­com­fort­able fea­tures and con­tem­po­rary sil­hou­ettes in rich gen­uine leather, Lee Cooper footwear col­lec­tion has re­ceived a very pos­i­tive re­sponse from lead­ing dis­trib­u­tors across In­dia. It is now set to be­come the lead­ing on-trend ca­sual footwear brand for both men and women.

Trade part­ners brows­ing through the col­lec­tion

He­tal Ko­tak, CEO – Lee Cooper (In­dia), ad­dress­ing the au­di­ence

Lee Cooper range brief­ing

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