A Preview of Its Footwear Range
SPRING SUMMER ’19 COLLECTION
Lee Cooper, the authentic British denim brand owned by Iconix Brand Group, conveyed its commitment to offer top-quality fashion wear, with the preview of its Spring/summer ’19 collection of footwear range in India. The exclusive licensee, Future Specialty Retail Limited (FSRL) – a fully owned subsidiary of Future Lifestyle Fashions Ltd – showcased their upcoming Spring/ Summer ‘19 footwear range at the ITC Maratha, Mumbai where more than 100 distributors and key retailers were present.
Since 2007, Future Lifestyle Fashions (FLF) has been the exclusive licensee to manufacture and retail apparel for men, women and kids. Starting April ‘18, FLF has strengthened its fashion
portfolio of Lee Cooper products by signing a long-term license agreement for Lee Cooper footwear too. Future Specialty Retail Ltd. has the exclusive license to manufacture and retail Lee Cooper clothing and footwear across all distribution channels in India. With the long-term license for footwear, the FSRL will extend its range to include footwear for men, women, girls and boys. With the complete portfolio under one licensee, Lee Cooper will emerge as India’s No.1 denim lifestyle brand.
Today, Lee Cooper footwear commands an apex position in the Indian market with its presence in over 2,500 sales points that include all the leading footwear and departmental stores. With the new contemporary collection for men and women, it plans to cater to the young and fashionable audience who closely follow fashion trends.
The new footwear collection for men is a perfect mix of lace-ups; trend setting slipons, brogues, boots and sandals, along with loafers with the ultra-comfortable Flex 360-Degree sole. The Flex 360-Degree sole has been highly appreciated for its unparalleled flexibility that provides maximum grip, cushioning and utmost comfort without compromising on the style quotient of the footwear.
In the women’s category, Lee Cooper presents an eclectic mix of on-trend footwear that exudes understated elegance and panache, with stylish sandals, ballerinas, mules, loafers, wedges and much more. Designed to give a cool look with a contemporary edge, the collection offers a fresh and vivid color palette, with pleasing pastel favorites of yellow, coral, sky blue, orange and red along with the classic shades of black, tan and navy.
The range also includes ‘Trendstepper’ collection, which is designed in collaboration with a renowned design house from Italy. The collection is very
“LEE COOPER IS DEDICATED TOWARDS BRINGING WORLD-CLASS FOOTWEAR TO ALL CONSUMERS AT ATTRACTIVE PRICE POINTS.
contemporary amd true reflection of the global trends.
The Lee Cooper footwear collection combines technology and fashion to offer the best of both worlds. Styles have been designed using 3-layer comfort technology and 3-point support technology to ensure maximum comfort. In-sock is made of three layers including memory foam, latex and EVA, which helps in extra cushioning and increases durability of the shoe. With a 3-point support technology, the sole identifies pressure points while walking and allows an even distribution of pressure to provide better support, stability and flexibility to the feet.
Speaking on the new collection, Hetal Kotak, CEO, Lee Cooper (India) said, “Lee Cooper is dedicated towards bringing world-class footwear to all consumers at attractive price points. It is exciting to see an excellent reception of our new collection by the leading business partners from the industry and we are confident of getting positive response from our customers as well.”
He further added, “The footwear industry is growing at an enormous pace and Lee Cooper understands this promising potential. By bringing the entire product range under a single license, we are confidently taking steps to emerge as India’s foremost denim lifestyle brand.”
N. Mohan, Director Footwear Division - Future Group said, “We are extremely proud of the collection as it offers the best of styles with comfort. With the support of many export-manufacturing companies across India, Lee Cooper footwear will deliver high quality and style. We have also added an enhanced selection of shoes for women that are well-priced and high on quality.”
With a very promising range that includes flattering designs, ultracomfortable features and contemporary silhouettes in rich genuine leather, Lee Cooper footwear collection has received a very positive response from leading distributors across India. It is now set to become the leading on-trend casual footwear brand for both men and women.
Trade partners browsing through the collection
Hetal Kotak, CEO – Lee Cooper (India), addressing the audience
Lee Cooper range briefing