Sum­mer Fi­esta

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With the on­set of the hol­i­day sea­son, it’s time to bring the fun of sum­mer camps for kids to malls. Sum­mer va­ca­tions are a per­fect op­por­tu­nity for chil­dren to in­dulge in cre­ative ac­tiv­i­ties.

With the on­set of the hol­i­day sea­son, it’s time to bring the fun of sum­mer camps for kids to malls. Sum­mer va­ca­tions are a per­fect op­por­tu­nity for chil­dren to in­dulge in cre­ative ac­tiv­i­ties. Keep­ing in line with this thought, a range of ac­tiv­i­ties were or­gan­ised to mark the on­set of the va­ca­tion months, which ul­ti­mately also helped re­tail­ers with in­cre­men­tal foot­falls. Here’s a look at what malls have done this sea­son. SEAWOOD GRAND CENTAL, NAVI MUM­BAI

Seawoods Grand Cen­tral Mall (SGC Mall) re­cently launched a unique 16-day ex­pe­ri­en­tial event for its pa­trons. This sum­mer, SGC Mall recre­ated the magic from across the con­ti­nents of Asia, Europe, Africa and Amer­ica for their ‘Win­dow to The World’ Sum­mer Event.

Ev­ery con­ti­nent had ac­tiv­i­ties and ex­pe­ri­en­tial zones, which brought to life that spe­cific con­ti­nent dur­ing its four days of dis­play.

Nis­hank Joshi, Chief Mar­ket­ing Of­fi­cer, Nexus Malls said, “It’s our con­stant en­deavor to de­liver a wow! ex­pe­ri­ence to our pa­trons and that ex­pe­ri­ence comes by cu­rat­ing events and oc­ca­sions which pa­trons can re­late to with­out dif­fi­cul­ties. Navi Mum­baikars have not had a holis­tic shop­ping des­ti­na­tion for a while, our aim would be to make Seawoods Grand Cen­tral Mall the only des­ti­na­tion that they can think of when it comes to shop­ping, fash­ion, food or fun. Win­dow to the World is an­other at­tempt in that di­rec­tion.”

KORUM MALL, THANE

Korum Mall in­vited a group of 26 un­der-priv­i­leged kids, all part of the Sig­nal School at Teen Haath to get a view of the ‘Space­ship’ and the space dé­cor cre­ated at Korum as a part of the 7th edi­tion of Korum Sum­mer Champs 2017, the an­nual event of the mall.

“We have al­ways strived to sup­port the less priv­i­leged. We just aim to bring a smile on the faces of th­ese kids and we suc­ceeded in do­ing this be­cause they loved the over­all ar­range­ments at Korum. It has al­ways been our en­deav­our to give back to the so­ci­ety. By help­ing the fu­ture gen­er­a­tion gain knowl­edge, we are do­ing our bit for their holis­tic de­vel­op­ment,” said, Korum’s spokesper­son.

As a part of the Sum­mer Champs event, a host of en­gag­ing ac­tiv­i­ties has been tak­ing place for kids at the mall. The par­tic­i­pants are also tested on var­i­ous pa­ram­e­ters like tal­ent, in­tel­li­gence, strength, art, and agility. Based on this, two lucky ‘champs’ will be en­ti­tled to win a fully paid trip to Sci­ence Cen­tre, Sin­ga­pore from Korum mall and hol­i­day part­ner Club Mahin­dra.

VI­VIANA MALL, THANE

Vi­viana mall cel­e­brated World En­vi­ron­ment Day on June 5 this year. A spe­cial work­shop was or­gan­ised at Vi­viana to ed­u­cate cus­tomers about how trees can be pro­tected and var­i­ous other ed­u­ca­tional things like soil qual­ity, com­post­ing process, ter­rar­ium mak­ing ses­sions etc. A ‘Hug and Heal’ tree was also in­stalled at Vi­viana Mall for spread­ing the ‘save trees and en­vi­ron­ment’ mes­sage.

Var­i­ous other ac­tiv­i­ties were con­ducted in the mall, like sapling dis­tri­bu­tion – the mall dis­trib­uted around 500 free saplings to cus­tomers to spread the mes­sage of plant­ing trees and pro­tect­ing the en­vi­ron­ment.

PA­CIFIC MALL, DELHI

Pa­cific Mall has launched an ex­cit­ing ‘Un­der­wa­ter Dis­cov­er­ies’ themed sum­mer camp for en­tire fam­i­lies. The high­light of the event is a huge life size sub­ma­rine cre­ated at the cen­tre of the mall’s atrium and the scuba div­ing ex­pe­ri­ence the mall is giv­ing to its cus­tomers. This is the first time that such an ex­pe­ri­ence can be en­joyed at a mall. The ex­pe­ri­ence has been brought to Delhi by Pa­cific in as­so­ci­a­tion with An­daman based Dive In­dia. The com­pany is pro­vid­ing spe­cially trained in­struc­tors for the event with Speedo as their part­ner. Trained pro­fes­sional divers will be guid­ing chil­dren in a spe­cially cre­ated scuba div­ing tank. The min­i­mum age to par­tic­i­pate in scuba div­ing is 10 years and above and the age limit for snor­kel­ing is five years and above. Photo booths have been set up to en­able fam­i­lies to cap­ture th­ese pre­cious mo­ments. Com­ment­ing on this first ever ini­tia­tive, Salim Roopani, Cen­tre Di­rec­tor of Pa­cific Mall said, “This is the time of the year when kids get to come out of their daily rou­tine and get in­volved in their hob­bies, one of which is sports. With scuba div­ing we en­cour­age fam­i­lies to come to­gether and ex­pe­ri­ence once in a life time ad­ven­ture at Pa­cific. It’s per­fect to start them young. Scuba is a lovely way for young minds to ex­plore not just an­other uni­verse (the un­der­sea world) but also them­selves and qual­i­ties like team spirit, dis­ci­pline and na­ture aware­ness. Our sum­mer camp is pop­u­lar with par­ents and kids alike. Ad­di­tion­ally, such sum­mer events al­low us to max­imise foot­fall in our malls which in turn can aid in­cre­men­tal sales by up to 15- 20 per­cent.”

GROWEL’S 101, KANDIVALI, MUM­BAI

Growel’s 101 Mall in Kandivali took a step in the di­rec­tion of a greener and more en­riched en­vi­ron­ment by de­sign­ing a unique ini­tia­tive in as­so­ci­a­tion with the peo­ple’s move­ment Mis­sion Green Mum­bai. The ven­ture aimed at urg­ing and en­cour­ag­ing peo­ple to save the en­vi­ron­ment through an ar­ray of ac­tiv­i­ties that could go a long way in restor­ing the city’s green cover. En­vi­ron­men­tal ex­perts con­ducted sev­eral ses­sions in the premises of the mall that showed ci­ti­zens var­i­ous ways to con­trib­ute to­wards pro­tect­ing the en­vi­ron­ment. Vikas Shetty, Growel’s 101 Mall Head, said, “Pro­tect­ing the en­vi­ron­ment is now one of the big­gest needs of our city. The area around our mall still has some green cover and it’s es­sen­tial now to add to that. We joined hands with Mis­sion Green Mum­bai since they have al­ready un­der­taken sev­eral such won­der­ful ini­tia­tives in the city. By invit­ing ex­perts over to guide peo­ple on topics like com­post­ing, waste man­age­ment, rain wa­ter har­vest­ing etc, we have tried to help peo­ple un­der­take all th­ese ac­tiv­i­ties on their own and con­trib­ute to sav­ing the en­vi­ron­ment in their own lit­tle ways.”

INOR­BIT MALLS

‘Crazy for Cars’ was the spirit that re­flected in Inor­bit Mall Hy­der­abad, Ban­ga­lore and Vado­dara as hun­dreds of chil­dren geared up to be a part of the Hot Wheels car fi­esta this sum­mer hol­i­day. Hot Wheels, flag­ship brand from Mat­tel Toys, in as­so­ci­a­tion with Inor­bit malls brought to the spec­ta­tors a never-seen-be­fore car in­stal­la­tion while play­ing host to a revving event aptly called ‘The Epic Race.’ This mas­sive life size car was cre­ated with over 3500 Hot Wheels 1:64 die-cast cars. This life size car’s num­ber plate was painted with a spe­cial num­ber ‘68’ sig­ni­fy­ing the launch year of the brand Hot Wheels. An­other big high­light was one of the tallest race tracks where some of the coolest Hot Wheels cars com­peted at an ex­tra­or­di­nary 40 feet elim­i­na­tion race chal­lenge. Mod­elled on the lines of su­per-pop­u­lar 4-lane elim­i­na­tion track set, Hot Wheels had cre­ated a larger than life ren­di­tion in which eight par­tic­i­pants com­peted on one go. The en­tire am­bi­ence was filled with ex­cite­ment as Hot Wheels cars were re­leased from a height of 15 feet. The en­tire set up was an ex­cit­ing selfie point for sev­eral kids keep­ing in line with the phi­los­o­phy of ‘Play with Pur­pose’. There was also a se­ries of chal­lenges for the chil­dren and par­ents alike that en­ti­tled them to cre­ate, ex­per­i­ment and com­pete while un­leash­ing the en­ergy of an epic dis­play of Hot Wheels.

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