With the onset of the holiday season, it’s time to bring the fun of summer camps for kids to malls. Summer vacations are a perfect opportunity for children to indulge in creative activities.
With the onset of the holiday season, it’s time to bring the fun of summer camps for kids to malls. Summer vacations are a perfect opportunity for children to indulge in creative activities. Keeping in line with this thought, a range of activities were organised to mark the onset of the vacation months, which ultimately also helped retailers with incremental footfalls. Here’s a look at what malls have done this season. SEAWOOD GRAND CENTAL, NAVI MUMBAI
Seawoods Grand Central Mall (SGC Mall) recently launched a unique 16-day experiential event for its patrons. This summer, SGC Mall recreated the magic from across the continents of Asia, Europe, Africa and America for their ‘Window to The World’ Summer Event.
Every continent had activities and experiential zones, which brought to life that specific continent during its four days of display.
Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “It’s our constant endeavor to deliver a wow! experience to our patrons and that experience comes by curating events and occasions which patrons can relate to without difficulties. Navi Mumbaikars have not had a holistic shopping destination for a while, our aim would be to make Seawoods Grand Central Mall the only destination that they can think of when it comes to shopping, fashion, food or fun. Window to the World is another attempt in that direction.”
KORUM MALL, THANE
Korum Mall invited a group of 26 under-privileged kids, all part of the Signal School at Teen Haath to get a view of the ‘Spaceship’ and the space décor created at Korum as a part of the 7th edition of Korum Summer Champs 2017, the annual event of the mall.
“We have always strived to support the less privileged. We just aim to bring a smile on the faces of these kids and we succeeded in doing this because they loved the overall arrangements at Korum. It has always been our endeavour to give back to the society. By helping the future generation gain knowledge, we are doing our bit for their holistic development,” said, Korum’s spokesperson.
As a part of the Summer Champs event, a host of engaging activities has been taking place for kids at the mall. The participants are also tested on various parameters like talent, intelligence, strength, art, and agility. Based on this, two lucky ‘champs’ will be entitled to win a fully paid trip to Science Centre, Singapore from Korum mall and holiday partner Club Mahindra.
VIVIANA MALL, THANE
Viviana mall celebrated World Environment Day on June 5 this year. A special workshop was organised at Viviana to educate customers about how trees can be protected and various other educational things like soil quality, composting process, terrarium making sessions etc. A ‘Hug and Heal’ tree was also installed at Viviana Mall for spreading the ‘save trees and environment’ message.
Various other activities were conducted in the mall, like sapling distribution – the mall distributed around 500 free saplings to customers to spread the message of planting trees and protecting the environment.
PACIFIC MALL, DELHI
Pacific Mall has launched an exciting ‘Underwater Discoveries’ themed summer camp for entire families. The highlight of the event is a huge life size submarine created at the centre of the mall’s atrium and the scuba diving experience the mall is giving to its customers. This is the first time that such an experience can be enjoyed at a mall. The experience has been brought to Delhi by Pacific in association with Andaman based Dive India. The company is providing specially trained instructors for the event with Speedo as their partner. Trained professional divers will be guiding children in a specially created scuba diving tank. The minimum age to participate in scuba diving is 10 years and above and the age limit for snorkeling is five years and above. Photo booths have been set up to enable families to capture these precious moments. Commenting on this first ever initiative, Salim Roopani, Centre Director of Pacific Mall said, “This is the time of the year when kids get to come out of their daily routine and get involved in their hobbies, one of which is sports. With scuba diving we encourage families to come together and experience once in a life time adventure at Pacific. It’s perfect to start them young. Scuba is a lovely way for young minds to explore not just another universe (the undersea world) but also themselves and qualities like team spirit, discipline and nature awareness. Our summer camp is popular with parents and kids alike. Additionally, such summer events allow us to maximise footfall in our malls which in turn can aid incremental sales by up to 15- 20 percent.”
GROWEL’S 101, KANDIVALI, MUMBAI
Growel’s 101 Mall in Kandivali took a step in the direction of a greener and more enriched environment by designing a unique initiative in association with the people’s movement Mission Green Mumbai. The venture aimed at urging and encouraging people to save the environment through an array of activities that could go a long way in restoring the city’s green cover. Environmental experts conducted several sessions in the premises of the mall that showed citizens various ways to contribute towards protecting the environment. Vikas Shetty, Growel’s 101 Mall Head, said, “Protecting the environment is now one of the biggest needs of our city. The area around our mall still has some green cover and it’s essential now to add to that. We joined hands with Mission Green Mumbai since they have already undertaken several such wonderful initiatives in the city. By inviting experts over to guide people on topics like composting, waste management, rain water harvesting etc, we have tried to help people undertake all these activities on their own and contribute to saving the environment in their own little ways.”
‘Crazy for Cars’ was the spirit that reflected in Inorbit Mall Hyderabad, Bangalore and Vadodara as hundreds of children geared up to be a part of the Hot Wheels car fiesta this summer holiday. Hot Wheels, flagship brand from Mattel Toys, in association with Inorbit malls brought to the spectators a never-seen-before car installation while playing host to a revving event aptly called ‘The Epic Race.’ This massive life size car was created with over 3500 Hot Wheels 1:64 die-cast cars. This life size car’s number plate was painted with a special number ‘68’ signifying the launch year of the brand Hot Wheels. Another big highlight was one of the tallest race tracks where some of the coolest Hot Wheels cars competed at an extraordinary 40 feet elimination race challenge. Modelled on the lines of super-popular 4-lane elimination track set, Hot Wheels had created a larger than life rendition in which eight participants competed on one go. The entire ambience was filled with excitement as Hot Wheels cars were released from a height of 15 feet. The entire set up was an exciting selfie point for several kids keeping in line with the philosophy of ‘Play with Purpose’. There was also a series of challenges for the children and parents alike that entitled them to create, experiment and compete while unleashing the energy of an epic display of Hot Wheels.