In­finiti Mall to go Om­nichan­nel, pro­vide clickand-col­lect fa­cil­ity to shop­pers

Om­nichan­nel trends have be­come the ‘burn­ing plat­form’ for the re­tail in­dus­try as it pro­vides con­sumers the con­ve­nience and ease of pur­chase. Be it re­tailer or even shop­ping malls, no one is leav­ing any stone un­turned to lever­age the power of dig­i­tal. And

Shopping Center News - - CONTENTS - By Charu Lamba

Om­nichan­nel trends have be­come the ‘burn­ing plat­form’ for the re­tail in­dus­try as it pro­vides con­sumers the con­ve­nience and ease of pur­chase.

In an exclusive in­ter­view, Sr. VP, In­finiti Malls, Mukesh Ku­mar said, “We are also try­ing to de­velop an Om­nichan­nel plat­form for our mall. Ours will be a lit­tle bit dif­fer­ent as we will be pro­vid­ing the fa­cil­ity of ‘click-and-col­lect’. The cus­tomer will be able to block the prod­uct on­line for 24-hours, and within these 24-hours, the cus­tomers can come, pay, im­me­di­ately pick up the prod­uct and go. We won’t be pro­vid­ing the fa­cil­ity of pay­ing on­line or home de­liv­ery. And it should be op­er­a­tional in six months’ time.”

Apart from this, Ku­mar re­vealed that the mall is also plan­ning to in­vest heav­ily in tech­nol­ogy as tech­nol­ogy is shap­ing the fu­ture of re­tail.

“As far as tech­no­log­i­cal de­vel­op­ments are con­cerned, we are look­ing at loy­alty pro­gram. We are plan­ning to in­vest heav­ily on the loy­alty. We are de­vel­op­ing a loy­alty app. So, when­ever a cus­tomer shops in the mall, it will help them earn points then and there,” said Ku­mar.

Ac­cord­ing to Ku­mar, the mall - which has de­voted 70 per cent to fash­ion, 15 per cent to food and en­ter­tain­ment and rest 15 per cent to home, elec­tron­ics, footwear and ac­tivewear - has no plans to bring on board any new brands as there is no space in the malls cur­rently.

“Lower ground is ded­i­cated to mostly ser­vices and elec­tron­ics and hy­per­mar­ket plus cou­ple of value brands and home decor. Ground floor is all about uni­sex and in­ter­na­tional brands. There are some in­ner­wear brands as well. First floor we have cou­ple of men plus an­chors, sec­ond floor is all about ac­tive wear and eth­nic wear and some value brands and third floor is for en­ter­tain­ment food and the­atre,” re­vealed Ku­mar.

He fur­ther added, “Fash­ion (uni­sex and wom­en­wear) and food are the two top per­form­ing cat­e­gories of the mall. But, now FECs and food are be­com­ing an­chors that at­tract the cus­tomers to the mall. So slowly malls are giv­ing more space to these two cat­e­gories.”

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