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Aus­tralia’s trendi­est Bistro, Patissez, has en­tered In­dian mar­ket. The brand has for­mally joined hands with El­jayIn­frat­ech, the Mas­ter Fran­chise, to ex­pand its freaky uni­verse in the In­dian sub­con­ti­nent. Patissez is eye­ing to sat­isfy food­ies in Jaipur, Mum­bai, Delhi, Hy­der­abad, Bengaluru and Chen­nai and other ma­jor cities of the coun­try, in the months to come. Patissez has now set its sights on the dy­namic, multi-cui­sine cap­i­tal of the world- In­dia. In­dian Con­nois­seurs can ex­pect Freak Shakes like the Pret­zella, Muddy Pat, Bano Freak, Fruity Freak and so on, as well as savoury items like Freak Burg­ers, and Freak­fast.

“The trans­for­ma­tion of the new age re­tail land­scape in In­dia with the F&B in­dus­try shar­ing a third of the ex­pected growth rate of US$ 1.3 tril­lion by 2020, has opened up a plethora of op­por­tu­ni­ties in the F&B space. With hang­ing out in Café joints &Resto­bars be­com­ing the lat­est trend amongst the younger masses, there has been a sud­den surge in the F&B in­dus­try not only in met­ros, but in first & sec­ond tier cities across the coun­try. This healthy trend has po­si­tioned the F&B in­dus­try as one of the most sought-af­ter in­vest­ment spa­ces to­day, and has in­spired El­jay to take the Patissez plunge”, says El­jayIn­frat­ech’s part­ner and sec­ond gen­er­a­tion en­tre­pre­neur, Shreyas Asthana.

Asthana also added “El­jay has been into food re­tail­ing for a de­cent num­ber of years now. With the sup­port of some in­ter­na­tion­ally­ac­claimed ex­pe­ri­enced hands in the F&B in­dus­try, we have taken a gi­ant stride by bring­ing Patissez to In­dia. Patissez has been the pioneer of the Freak Shakes. We are thrilled to be as­so­ci­ated with the brand and are keen on cov­er­ing the length and the breadth of the coun­try very soon”. “By the last quar­ter of 2018, El­jay aims to open Patissez out­lets across ma­jor cities in the coun­try”. El­jayIn­frat­ech, be­ing the Mas­ter Fran­chise is open to sub-fran­chisees who can be our trust points to es­tab­lish Patissez’s le­gacy in the sub­con­ti­nent ”says A. Amit, El­jayIn­frat­ech’s.

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