SPAR HY­PER­MAR­KET LAUNCHES ITS 18TH STORE IN IN­DIA IN AN IN­NO­VA­TIVE FOR­MAT

Shopping Center News - - STORE ARRIVALS -

SPAR Hy­per­mar­ket In­dia has in­au­gu­rated its 18th store in a new and an in­no­va­tive for­mat in Coimbatore at the Pro­zone Mall.

The Gen­er­a­tion Next store will of­fer cus­tomers in­no­va­tion-led experiential shop­ping backed by tech­nol­ogy for the first time in In­dia. The Coimbatore store spans across 30,000 sq.ft, of­fer­ing per­son­al­ized, lo­cal­ized and en­ter­tain­ing shop­ping ex­pe­ri­ence evok­ing the spirit of shop­ping at the neigh­bour­hood mom-and-pop store with a range of as­sort­ment, qual­ity and value. All staff mem­bers of the store have been hired lo­cally to of­fer a per­son­al­ized shop­ping ex­pe­ri­ence to its cus­tomers.

Com­ment­ing on the launch, Man­ag­ing Di­rec­tor & CEO, SPAR Hy­per­mar­kets, Ra­jeev Kr­ish­nan said, “We un­der­stand that over the past 10 years, cus­tomers have evolved and so have their shop­ping aspi­ra­tions. The larger and more or­ga­nized we grew, we were for­get­ting the ba­sics of con­nect­ing one-on-one with our cus­tomers. It’s time we in­no­vate to cre­ate a store be­yond trans­ac­tional op­er­a­tions to cre­at­ing cus­tomer ex­pe­ri­ence that is shaped by both in­tel­li­gent and emo­tional quo­tient (IQ & EQ). This sec­ond store in Coimbatore aims to of­fer an ex­pe­ri­ence that each fam­ily mem­ber would look for­ward to shop.” He added, “We be­lieve in in­clu­sive growth and grow­ing the ecosys­tem as we grow, thus we have part­nered with farm­ers, fish­er­men and SMEs in each re­gion to build prod­ucts from its in­cep­tion the way cus­tomer wants it.”

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