SPAR HYPERMARKET LAUNCHES ITS 18TH STORE IN INDIA IN AN INNOVATIVE FORMAT
SPAR Hypermarket India has inaugurated its 18th store in a new and an innovative format in Coimbatore at the Prozone Mall.
The Generation Next store will offer customers innovation-led experiential shopping backed by technology for the first time in India. The Coimbatore store spans across 30,000 sq.ft, offering personalized, localized and entertaining shopping experience evoking the spirit of shopping at the neighbourhood mom-and-pop store with a range of assortment, quality and value. All staff members of the store have been hired locally to offer a personalized shopping experience to its customers.
Commenting on the launch, Managing Director & CEO, SPAR Hypermarkets, Rajeev Krishnan said, “We understand that over the past 10 years, customers have evolved and so have their shopping aspirations. The larger and more organized we grew, we were forgetting the basics of connecting one-on-one with our customers. It’s time we innovate to create a store beyond transactional operations to creating customer experience that is shaped by both intelligent and emotional quotient (IQ & EQ). This second store in Coimbatore aims to offer an experience that each family member would look forward to shop.” He added, “We believe in inclusive growth and growing the ecosystem as we grow, thus we have partnered with farmers, fishermen and SMEs in each region to build products from its inception the way customer wants it.”