BALLY-RE­LIANCE BRANDS JOINT-VEN­TURE LAUNCHES ITS FIRST FLAG­SHIP STORE IN IN­DIA

Shopping Center News - - STORE ARRIVALS -

The Swiss lux­ury brand, Bally has launched its first flag­ship store in In­dia in a joint-ven­ture part­ner­ship with Re­liance Brands Lim­ited. Sit­u­ated within the New Delhi’s renowned lux­ury shop­ping des­ti­na­tion, DLF Em­po­rio Mall, the newly opened store has been launched along with the brand’s Au­tumn-Win­ter 2017 col­lec­tion, in­clud­ing women’s and men’s shoes, ac­ces­sories and leather goods. This sea­son, the col­lec­tion evokes the mood of a gen­tle­man’s club in 1970s New York City, which can be seen in the strik­ing con­trast of op­u­lent evening dress and ur­ban sports­wear.

Com­ment­ing on the launch, CEO, Bally, Fred­eric de Narp said, “We are very ex­cited about this joint ven­ture. In col­lab­o­ra­tion with Re­liance, we have iden­ti­fied a roadmap to de­velop the brand in proven re­tail lo­ca­tions in four key cities: New Delhi, Mum­bai, Chen­nai, and Kolkata. Join­ing forces with a part­ner of this cal­iber makes us very con­fi­dent that we can be rel­e­vant and suc­cess­ful in the mar­ket. In­dian con­sumers are very dis­cern­ing and have an ap­pre­ci­a­tion for qual­ity and crafts­man­ship, the de­mands for which Bally is per­fectly suited to meet.”

“Bally tri­an­gu­lates rich her­itage, Swiss qual­ity, and a bold & con­fi­dent aes­thetic. All this, lay­ered with a con­tem­po­rary de­sign ethos makes it a brand that our cus­tomers in In­dia will be thrilled to ex­pe­ri­ence. It is with great pride that we launch the new store of Bally and grow the world’s sec­ond old­est lux­ury brand in In­dia,” added CEO of Re­liance Brands Lim­ited, Dar­shan Me­hta.

Tang Yan Song / Shut­ter­stock.com

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