BALLY-RELIANCE BRANDS JOINT-VENTURE LAUNCHES ITS FIRST FLAGSHIP STORE IN INDIA
The Swiss luxury brand, Bally has launched its first flagship store in India in a joint-venture partnership with Reliance Brands Limited. Situated within the New Delhi’s renowned luxury shopping destination, DLF Emporio Mall, the newly opened store has been launched along with the brand’s Autumn-Winter 2017 collection, including women’s and men’s shoes, accessories and leather goods. This season, the collection evokes the mood of a gentleman’s club in 1970s New York City, which can be seen in the striking contrast of opulent evening dress and urban sportswear.
Commenting on the launch, CEO, Bally, Frederic de Narp said, “We are very excited about this joint venture. In collaboration with Reliance, we have identified a roadmap to develop the brand in proven retail locations in four key cities: New Delhi, Mumbai, Chennai, and Kolkata. Joining forces with a partner of this caliber makes us very confident that we can be relevant and successful in the market. Indian consumers are very discerning and have an appreciation for quality and craftsmanship, the demands for which Bally is perfectly suited to meet.”
“Bally triangulates rich heritage, Swiss quality, and a bold & confident aesthetic. All this, layered with a contemporary design ethos makes it a brand that our customers in India will be thrilled to experience. It is with great pride that we launch the new store of Bally and grow the world’s second oldest luxury brand in India,” added CEO of Reliance Brands Limited, Darshan Mehta.