YWC FASHION LAUNCHES ITS FIRST STORE IN VARANASI
YWC, the premium sports lifestyle brand by star Cricketer Yuvraj Singh, launched its very first brick-andmortar stand-alone store at Varanasi on Tuesday. The store, spread across an area of 1350 sq. ft., located at JHV Mall, speaks of an ultra-modern appeal to itself, amidst the cultural capital of India.
“I whole-heartedly take pride in the fact that YWC is a homegrown Indian brand and what better way to celebrate our roots but to have our first offline store in Varanasi, one of the most iconic heritage cities of India. Varanasi being one of the oldest living cities in the world and having the symbol of being a World Heritage Site made it an ideal choice for me to represent YWC in a physical space with its roots planted firmly in social awareness. Through the small steps we take via our first store being located here, we aim to add to the upliftment of the city and celebrate our global culture,” said cricketer Yuvraj Singh.
YWC will also be available through other multi-brand outlets in Varanasi, via a shop in shop format. In the online space, the brand is available on Myntra and Jabong besides its own portal – www.ywcfashion.com. The product pricing ranges between `699 to `4,999 and part of the proceeds go to Yuvraj Singh’s foundation for cancer awareness – YouWeCan.