YWC FASH­ION LAUNCHES ITS FIRST STORE IN VARANASI

Shopping Center News - - STORE ARRIVALS -

YWC, the pre­mium sports lifestyle brand by star Crick­eter Yu­vraj Singh, launched its very first brick-and­mor­tar stand-alone store at Varanasi on Tues­day. The store, spread across an area of 1350 sq. ft., lo­cated at JHV Mall, speaks of an ul­tra-mod­ern ap­peal to it­self, amidst the cul­tural cap­i­tal of In­dia.

“I whole-heart­edly take pride in the fact that YWC is a home­grown In­dian brand and what bet­ter way to cel­e­brate our roots but to have our first off­line store in Varanasi, one of the most iconic her­itage cities of In­dia. Varanasi be­ing one of the old­est liv­ing cities in the world and hav­ing the sym­bol of be­ing a World Her­itage Site made it an ideal choice for me to rep­re­sent YWC in a phys­i­cal space with its roots planted firmly in so­cial aware­ness. Through the small steps we take via our first store be­ing lo­cated here, we aim to add to the up­lift­ment of the city and cel­e­brate our global cul­ture,” said crick­eter Yu­vraj Singh.

YWC will also be avail­able through other multi-brand out­lets in Varanasi, via a shop in shop for­mat. In the on­line space, the brand is avail­able on Myn­tra and Jabong be­sides its own por­tal – www.ywc­fash­ion.com. The prod­uct pric­ing ranges be­tween `699 to `4,999 and part of the pro­ceeds go to Yu­vraj Singh’s foun­da­tion for cancer aware­ness – YouWeCan.

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