Shopping Center News - - STORE ARRIVALS -

In­dia’s cook­ware brand for in­no­va­tive and healthy cook­ing ap­pli­ances – Wonderchef, pro­moted by Ravi Saxena and Celebrity Chef San­jeev Kapoor, has launched its first Exclusive Brand Out­let (EBO) in Pune. The out­let is lo­cated at Pune’s most pre­mium Mall, Phoenix Mar­ketcity, Vi­man Na­gar. With this ad­di­tion, now Wonderchef has now six exclusive out­lets in the coun­try be­sides its om­nichan­nel pres­ence across 5,000 re­tail out­lets. Wonderchef, a Rs 200 crore com­pany, of­fers a wide range of pre­mium cook­ware and ap­pli­ances across the coun­try through its multi-chan­nel sales (e-com­merce, mod­ern trade, EBO, teleshop­ping, gen­eral trade out­lets) and di­rect to home net­work (which en­gages more than 50,000 women).

On the launch oc­ca­sion, Man­ag­ing Di­rec­tor, Wonderchef Home Ap­pli­ances (P) Ltd, Ravi Saxena said, “Wonderchef has grown into a trusted and the most loved brand of non-stick cook­ware and healthy ap­pli­ances in the coun­try. Our clear fo­cus is to strengthen this po­si­tion­ing. Every­thing we would do over the next three years would be in this di­rec­tion till such time we are one of the top three play­ers in kitchen­ware in­dus­try in In­dia. As of now we have to­tal 6 EBOs and we plan to open two more stores in Delhi and 1 in Ban­ga­lore by next month. Soon we are go­ing to be present across Met­ros with part­ners who are pas­sion­ate about cook­ing and want to be a part of the grow­ing Wonderchef fam­ily.”

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