DESIGNER BHUMIKA GROVER LAUNCHES FLAGSHIP EPONYMOUS OUTLET IN MUMBAI
Fashion designer Bhumika Grover’s all set to launch her eponymous store – a house of leading designer wear known for its sophisticated and ethnic couture – in Mumbai. “I plan on expanding within India in key metro cities. I am also looking at franchisee channels along with large format stores, which are recognizing Indian designers and their works,” Bhumika said.
“Apart from this, my retail expansion plan will also cover going to markets like UAE, London and New York where I have a good consumer base and a following which appreciates designer wear but with Indian sensibilities. This is all planned for the next five years,” she added. Bhumika Grover has been designing “affordable luxury fashion” in both traditional and contemporary fabrics with exquisite hand embroidery and a splash of mirror work in her designs. Her cuts, stand out with vivid use of colors and the silhouettes are breezy and beautiful and edgy.