XIAOMI TO BRING ‘MI HOME’ IN DELHI-NCR TO BOOST OFFLINE SALES
Aiming to ramp up its offline presence in the country, Chinese smartphone maker Xiaomi is all set to open its ‘Mi Home’ signature retail store in the Delhi-NCR region, a top company executive has said. Xiaomi opened two ‘Mi Homes’ in Bengaluru earlier this year. “Delhi-NCR will get its ‘Mi Home’ sometime very soon. Perhaps in next few weeks,” Vice President, Xiaomi and Managing Director, Xiaomi India, Manu Kumar Jain told IANS. “I cannot tell you the exact date as of now unless the store is completely set up,” Jain added. The brand is aiming to strengthen its base not only in metropolitan cities but also in Tier II and III cities and rural areas that have limited reach and less exposure to e-commerce sites. “We are making a significant progress in rural areas too. We are doing some pilot programmes in tier II and III cities and villages like taluka headquarters. We are working with retailers there in a very different and innovative way,” Jain said.