JAPANESE FAST-FASHION BRAND MINISO ENTERS INDIA, PLANS 800 STORES BY 2019
Miniso, a Japan-based fast-fashion designer brand, has recently stepped into India and opened its first store at the Ambience Mall, Vasant Kunj, in Delhi. Spread over 2,000 sq. ft., the store sells products in 12 categories including health, beauty, stationery, gift items, creative homeware, boutique package decoration and digital accessories at a starting price of `150.
Subsequently, Miniso plans to open 210 stores by the end of 2018 and take the count up to 800 by 2019. At the launch, Miyake Junya, Global Co-Founder & Chief Designer at Miniso said, “Miniso is popular around the world, which means our design concepts have been widely accepted by consumers and what they seek can be satisfied by our designs. Our designs are derived from the most essential and realistic demands from life rather than those of extravagant and environmentally harmful. This is what we always emphasize – ‘Back to nature, return to basics’.”
Miniso has established strategic relationships with nearly 60 countries and successfully opened stores in over 30 countries including the U.S., Canada, Australia, Russia, the United Arab Emirates, Singapore and Korea. The brand has generated a revenue of US $1.5 billion in 2016.