JA­PANESE FAST-FASH­ION BRAND MIN­ISO EN­TERS IN­DIA, PLANS 800 STORES BY 2019

Shopping Center News - - STORE ARRIVALS -

Min­iso, a Ja­pan-based fast-fash­ion de­signer brand, has re­cently stepped into In­dia and opened its first store at the Am­bi­ence Mall, Vas­ant Kunj, in Delhi. Spread over 2,000 sq. ft., the store sells prod­ucts in 12 cat­e­gories in­clud­ing health, beauty, sta­tionery, gift items, cre­ative home­ware, bou­tique pack­age dec­o­ra­tion and dig­i­tal ac­ces­sories at a start­ing price of `150.

Sub­se­quently, Min­iso plans to open 210 stores by the end of 2018 and take the count up to 800 by 2019. At the launch, Miyake Junya, Global Co-Founder & Chief De­signer at Min­iso said, “Min­iso is pop­u­lar around the world, which means our de­sign con­cepts have been widely ac­cepted by con­sumers and what they seek can be sat­is­fied by our de­signs. Our de­signs are derived from the most es­sen­tial and re­al­is­tic de­mands from life rather than those of ex­trav­a­gant and en­vi­ron­men­tally harm­ful. This is what we al­ways em­pha­size – ‘Back to na­ture, re­turn to ba­sics’.”

Min­iso has es­tab­lished strate­gic re­la­tion­ships with nearly 60 coun­tries and suc­cess­fully opened stores in over 30 coun­tries in­clud­ing the U.S., Canada, Aus­tralia, Rus­sia, the United Arab Emi­rates, Sin­ga­pore and Korea. The brand has gen­er­ated a rev­enue of US $1.5 bil­lion in 2016.

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