SWE­DEN-BASED OR­GANIC COF­FEE CHAIN WHEELYS AR­RIVES IN IN­DIA

Shopping Center News - - STORE ARRIVALS -

Swe­den-based Wheelys, a first of its kind ‘Cafe on wheels’, is mak­ing its foray into In­dia with its first or­ganic cof­fee chain here. “Wheelys is based on the idea that we have to be ab­so­lutely dif­fer­ent from other chains in ev­ery way pos­si­ble. For ex­am­ple, the cof­fee chains al­ready present of­fer chem­i­cally treated food prod­ucts whereas we of­fer or­ganic cof­fee,” Evan Luthra, Founder told IANS. The brand is launch­ing its first out­let at the DLF Mall of In­dia in Oc­to­ber. “We are quite ex­cited about our ex­pan­sion. We are launch­ing in five lo­ca­tions this month and plan to open five more ev­ery month. Our goal is to have 100 lo­ca­tions run­ning be­fore the end of 2018. It’s about pro­vid­ing a health­ier op­tion to our con­sumers in­stead of just burg­ers and fries,” he said.

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