SWEDEN-BASED ORGANIC COFFEE CHAIN WHEELYS ARRIVES IN INDIA
Sweden-based Wheelys, a first of its kind ‘Cafe on wheels’, is making its foray into India with its first organic coffee chain here. “Wheelys is based on the idea that we have to be absolutely different from other chains in every way possible. For example, the coffee chains already present offer chemically treated food products whereas we offer organic coffee,” Evan Luthra, Founder told IANS. The brand is launching its first outlet at the DLF Mall of India in October. “We are quite excited about our expansion. We are launching in five locations this month and plan to open five more every month. Our goal is to have 100 locations running before the end of 2018. It’s about providing a healthier option to our consumers instead of just burgers and fries,” he said.