CARATLANE LAUNCHES 5TH STORE IN MUMBAI
CaratLane, India’s leading Omnichannel jeweller has opened its 5th store in the Mumbai Metropolitan Region at Phoenix Market City in Kurla. Situated at Central Mumbai’s largest fashion destination, the store has a warm and welcoming ambience.
“Our fifth outpost in Mumbai will be your ultimate jewellery destination for any occasion. The store has an elegant decor along with bright settings to offer a memorable experience to our customers. Like all other stores, this one also has the virtual try-on ‘magic mirror’ for those ‘just looking’ moments,” says Mithun Sacheti, Founder & CEO CaratLane.
CaratLane started as an online brand in 2008 and for many years it was selling only in the online space. Building a reputation and trust took time as the brand had to educate the customers who would start thinking and accepting the jewellery that it could be bought online. “With consumer research, we realised that the consumer only needs a physical retail outlet for final buying. Comparing this with other jewellery retailers our store format is totally different as most of the decision making has already happened online and now they just come to the store to experience and purchase. Because of this our retail store are much smaller and more efficient. Currently, the brand has 23 operational outlets and is looking to open 2 stores a month. As of now the company is only looking at expansion through their exclusive outlets. The company is looking at doubling its turnover growth in the coming years,” says Atul Sinha, Sr. Vice President Marketing & Retail Sales, CaratLane.