STORE ARRIVALS
A list of new store openings across the country
Mango has opened its first store in Delhi in association with fashion portal, Myntra. The brand plans on opening 25 stores in the next five years, five of them before the end of 2017.
Myntra has partnered with selected retail companies to curate Mango’s offline business in India and with this alliance, the firm has laid out its new Omnichannel strategy, improving the shopping experience for its customers in India. The first store opens on October 4, 2017, in Delhi at Select CityWalk Mall (Saket district), with an event hosted by model and actress Illeana D’Cruz. The second store opening will be in Mumbai, at Phoenix Mall, next month, and will be followed by three more before the end of 2017.
The new store is equipped with advanced technology to provide a seamless shopping experience for customer in India. All Mango stores in the country will feature integrated inventory and the concept of ‘Endless Aisle’, enabling customers to browse the Mango collection on a tablet, check out product details and availability and have goods from other stores delivered to their doorstep.
These tablets will be used to provide personalised recommendations based on the purchasing history, and inform customers about new products and styles. Customers will also be able to skip at billing counters, using the assisted checkout feature on tablets.
