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A list of new store open­ings across the coun­try

Mango has opened its first store in Delhi in as­so­ci­a­tion with fash­ion por­tal, Myn­tra. The brand plans on open­ing 25 stores in the next five years, five of them be­fore the end of 2017.

Myn­tra has part­nered with se­lected re­tail com­pa­nies to cu­rate Mango’s off­line busi­ness in In­dia and with this al­liance, the firm has laid out its new Om­nichan­nel strat­egy, im­prov­ing the shop­ping ex­pe­ri­ence for its cus­tomers in In­dia. The first store opens on Oc­to­ber 4, 2017, in Delhi at Se­lect Ci­tyWalk Mall (Saket dis­trict), with an event hosted by model and ac­tress Il­leana D’Cruz. The sec­ond store open­ing will be in Mum­bai, at Phoenix Mall, next month, and will be fol­lowed by three more be­fore the end of 2017.

The new store is equipped with ad­vanced tech­nol­ogy to pro­vide a seam­less shop­ping ex­pe­ri­ence for cus­tomer in In­dia. All Mango stores in the coun­try will fea­ture in­te­grated in­ven­tory and the con­cept of ‘End­less Aisle’, en­abling cus­tomers to browse the Mango col­lec­tion on a tablet, check out prod­uct de­tails and avail­abil­ity and have goods from other stores de­liv­ered to their doorstep.

These tablets will be used to pro­vide per­son­alised rec­om­men­da­tions based on the pur­chas­ing his­tory, and in­form cus­tomers about new prod­ucts and styles. Cus­tomers will also be able to skip at billing coun­ters, us­ing the as­sisted check­out fea­ture on tablets.

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