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Uber is to have des­ig­nated drop-off and pick-up ar­eas at all of West­field’s 33 shop­ping cen­ters in the United States. The two firms an­nounced a part­ner­ship that places the lo­ca­tions on the Uber app, mean­ing shop­pers can see where ex­actly they can be picked up and dropped off. The firms told CNBC.Com that West­field malls will each in­cor­po­rate be­tween one and 10 Uber pick-up and dropoff sta­tions. Some lo­ca­tions will also in­clude kiosks with Uber cus­tomer ser­vice em­ploy­ees. “Uber wants to make trans­porta­tion seam­less for ev­ery­one, every­where, but we can’t do it alone,” said Amy Fried­lan­der Hoffman, Uber’s head of busi­ness de­vel­op­ment and ex­pe­ri­en­tial mar­ket­ing.

“So, we are ex­cited to work to­gether on this first of its kind ini­tia­tive aimed at de­liv­er­ing the best pos­si­ble ex­pe­ri­ence to our rid­ers when they are go­ing shop­ping, din­ing or catch­ing a movie,” she added. The West­field Cen­tury City shop­ping mall in Los An­ge­les is to be the first to in­clude an Uber lounge where shop­pers can wait for their taxi “in style”. “We are thrilled to be able to part­ner with Uber to lever­age mod­ern tech­nol­ogy in a way that makes it more con­ve­nient than ever to travel to and from any West­field des­ti­na­tion,” said Wil­liam Hecht, West­field’s, Chief Op­er­at­ing Of­fi­cer in the United States.

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