South City Mall 2.0 Launched, Om­nichan­nel to Play Big Role in Re­fur­bished mall

Con­trary to views that the mall would lose its charm, the wait for South City Mall to re­open in all its re­fur­bished glory has made it one of the most ea­gerly awaited malls in Kolkata…

Shopping Center News - - CONTENTS - – By San­deep Ku­mar

The only con­stant in the re­tail in­dus­try is ‘change’. And this holds most true for malls since for them, re­fur­bish­ment is not a trend, it is a ne­ces­sity. It is the duty of shop­ping cen­tre de­vel­op­ers and the mall man­age­ment to keep an eye on the cen­tre’s per­for­mance as well as on ex­ter­nal pa­ram­e­ters that might im­pact the fu­ture of the business and in­vest­ment. Un­doubt­edly, re­fur­bish­ment, repo­si­tion­ing and ex­pan­sion play a ma­jor role in de­ter­min­ing the suc­cess of a shop­ping mall and it is essen­tial to un­der­stand and know when it is the right time to go in for a com­plete makeover.

One such mall, which has made the right choice by study­ing all fac­tors is South City Mall (SCM), Kolkata. The man­age­ment de­cided to shut down the mall last year for ren­o­va­tion and re­opened it par­tially (80 per­cent) in Jan­uary 2018 af­ter adding some ma­jor make overs – mak­ing the mall safe and en­vi­ron­ment-friendly.

The mall has up­graded its back-end in­fra­struc­ture to the lat­est ad­vanced tech­nol­ogy. It has also re­duced the number of units by 20 per­cent de­spite in­creas­ing the re­tail area. The new mall will cover an area of 1.2 mil­lion sq.ft.

“SCM has al­ways been one of the most pop­u­lar malls in Eastern In­dia. We al­ways work to give our shop­pers and pa­trons a great ex­pe­ri­ence. We take pride in be­ing SCM and the ren­o­va­tion is a big part of it. SCM is the ͤrst mall in In­dia to take this bold step – shut­ting down for a year to re­fur­bish the en­tire mall. Con­trary to views that the mall would lose its charm, the wait for it to re­open has made it one of the most ea­gerly awaited malls in Kolkata,” says Man Mo­han Ba­gree, Vice President, South City Mall elab­o­rat­ing on the im­por­tance and role re­fur­bish­ment plays in in­creas­ing the pop­u­lar­ity of the mall.

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