South City Mall 2.0 Launched, Omnichannel to Play Big Role in Refurbished mall
Contrary to views that the mall would lose its charm, the wait for South City Mall to reopen in all its refurbished glory has made it one of the most eagerly awaited malls in Kolkata…
The only constant in the retail industry is ‘change’. And this holds most true for malls since for them, refurbishment is not a trend, it is a necessity. It is the duty of shopping centre developers and the mall management to keep an eye on the centre’s performance as well as on external parameters that might impact the future of the business and investment. Undoubtedly, refurbishment, repositioning and expansion play a major role in determining the success of a shopping mall and it is essential to understand and know when it is the right time to go in for a complete makeover.
One such mall, which has made the right choice by studying all factors is South City Mall (SCM), Kolkata. The management decided to shut down the mall last year for renovation and reopened it partially (80 percent) in January 2018 after adding some major make overs – making the mall safe and environment-friendly.
The mall has upgraded its back-end infrastructure to the latest advanced technology. It has also reduced the number of units by 20 percent despite increasing the retail area. The new mall will cover an area of 1.2 million sq.ft.
“SCM has always been one of the most popular malls in Eastern India. We always work to give our shoppers and patrons a great experience. We take pride in being SCM and the renovation is a big part of it. SCM is the ͤrst mall in India to take this bold step – shutting down for a year to refurbish the entire mall. Contrary to views that the mall would lose its charm, the wait for it to reopen has made it one of the most eagerly awaited malls in Kolkata,” says Man Mohan Bagree, Vice President, South City Mall elaborating on the importance and role refurbishment plays in increasing the popularity of the mall.