A List of New Store Open­ings

Shopping Center News - - CONTENTS -

For­ever 21, the most loved in­ter­na­tional fast fash­ion brand from Los An­ge­les, Cal­i­for­nia, and part of Aditya Birla Fash­ion and Re­tail Ltd. de­buts in Ut­tar Pradesh with its ͤrst store in Luc­know. Ac­cord­ing to a PTI re­port: The sprawl­ing new store is spread across 8,500 sq ft. of re­tail space and is lo­cated in the heart of the city at Sa­hara­gunj Mall.

Speak­ing at the launch, Rahul Jhamb, Brand Head, For­ever 21 was quoted by PTI as say­ing, “We are de­lighted to launch our ͤrst store in Luc­know, which marks our foray into the vi­brant state of Ut­tar Pradesh. At For­ever 21, we aim to make fast fash­ion ac­ces­si­ble to Mil­len­ni­als at af­ford­able price points and we are proud to be at the fore­front of the fash­ion rev­o­lu­tion that is un­der­way in this Nawabi city. Over the last few years, the brand has gained im­mense pop­u­lar­ity amongst the fash­ion-con­scious Mil­len­ni­als who are al­ways on a look­out for fresh and unique styles. As we com­mence this brand-new jour­ney, we would like to thank our pa­trons for mak­ing For­ever 21 the most loved fash­ion des­ti­na­tion of the coun­try.”

For­ever 21’s Spring ’18 col­lec­tion brings fresh shades and light­weight fab­rics that re­fresh your wardrobe and of­fer a mod­ern look for the warmer weather. For women, the col­lec­tion com­prises a range of sporty to fem­i­nine chic pieces from striped dresses, sep­a­rates, plaid blaz­ers, pat­terned blouses, ging­ham prints and var­i­ous denim pieces to com­ple­ment each look. Ac­ces­sories in­clude news­boy caps and berets. For men, the col­lec­tion fea­tures es­sen­tial lay­er­ing pieces like sim­ple graphic t-shirts, check­ered pants and striped sweaters.

JHVEPhoto / Shut­ter­stock.com

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