ENJOY UNIQUE LUXURY DINING EXPERIENCE AT LODHA XPERIA
Lodha Xperia Mall at Palava City has created a shopping and lifestyle destination like none other, in and around Thane. The mall which has been built by the Lodha Group, has the perfect mix of anchor and vanilla stores. The food court, which offers a uniq
Tell us about Xperia’s unique luxury dining experience provided in the food court
We, as a brand, believe in providing comfort to our consumers in all aspects, during their visit at our mall. The lounge-type seating in our food court translates our efforts to provide them the luxury they deserve.
How did this concept come up?
A thorough research & analysis while planning Xperia Mall, helped us gauge that consumers were keen to rate food offerings as a major factor in their experience of a mall. We simply decided to give our consumers the best.
Who has designed it and what is the design inspiration for this? What is the type of investment has gone into it?
The concept design is from Shobhan Kothari of ADND. The amount invested is slightly higher than a traditional food court. Overall, what counts is the delight that our consumers experience.
What is the seating capacity?
The 670-seater food court comprises of hard seated rustic metal & solid wood furniture with luxurious couches. It is designed to accommodate everyone from couples to a group of 25 people. A designated space for private dining, small gatherings, kitty parties, birthday parties, etc. adds to the features of the food court to provide a delightful dining experience.
Is the capacity easily scaleable?
Yes, we do have chairs & tables at our disposal to increase our seating capacity by a decent number during peak seasons. The food court is spacious enough to allow us to do so as and when the need arises.
How many brands do you have in the food court?
Our consumers are truly spoilt for choice as we have 6 restaurants, 12 QSR Kitchen formats, 7 dessert & 10 food kiosks.
Which luxury restaurants do you have in the food court?
British Brewing Company, East Asia Spice Company, Pizza Hut, 29 States, Pop Tates& KFC are the restaurants that are a part of our food court.
What is the average Footfall in the food court? We average around 5,500 on weekdays and 16000 footfalls on weekends. What is the portion of Xperia’s total earnings that can be attributed to the food court? How does that compare to your peers?
The Total F&B sales contribute about 12% of the mall’s turnover. Indeed this is a positive indicator for our partner brands operating in the same region. Additionally,8 of our QSR formats do their best sales from our mall across in comparison to their stores in Mumbai & Navi Mumbai Malls.
Do you think the luxury design affects the average spend size at the food court?
A luxury set-up provides a delightful dining experience for consumers. They tend to increase their spends if they feel they are valued. Have you deployed any special technology to help customers?
Apart from the standard technology being used in modern shopping centres, we do encourage our customer to use technology formats for better connect with retailers. We drive MacID based push SMS services to customers to educate them on various offers & discounts, Bluetooth based beacons, digital directories at entrances and digitised customer feedback & grievance management system
Do you provide any special/differentiated services?
Yes, like major malls we do provide services at the technological, as well as, human interface, such as Wi-Fi access with unlimited upload & download, working station within food court with lap-top charging points, automated feedback &way Ćnding directories, collaborated efforts with Google to establish way Ćnding& parking spot identiĆcation, etc.
For retailers too, we have options of promoting the brand via various channels within the captive catchment of Palava via targeted SMS, Whatsapp, Mac-id base push text, channelized messages/pop-up on mobile phones of customer passing in front of the retail store within an access point zone.
There is an option of integrating a retail store with an in-house zero payment land-line intercom services with the captive catchment of Palava residents.
For, employees of our Commercial Tower& residents we have uploaded the entire F&B offerings and menu on an app and online ordering can be done to pre-book a meal with option of direct delivery at the ofĆce/ residences.
In addition, we do partner with Ola Cabs for offers for hailing cabs from & to the mall.
Which of the food outlets contribute towards highest revenue in the food court?
McDonalds, Burger King, Pizza Hut, Chaat Café, Kareems, BBCo are the top performing brands in F&B category.
How does a luxury food court of this kind Ćt in with India’s evolving Mall-scape?
Luxury Food courts are becoming a favourite among mall operators and real estate developers who see them as a part of an experiential retail strategy, and among consumers who are eating out more than ever and want authentic dishes to satisfy increasingly sophisticated palette. The evolution of this concept is slightly different, where the food court acts as a stable anchor unit itself and increases the customers dwell time thereby increasing the customer spends too. The unique up-segment design has evolved the food court to transform in a food destination than the typical food court, helps drive more consumer trafĆc. This also gives us opportunity to induct &offer products made by local artisans, foodoriented boutiques, ćea shops and other interactive elements such as entertainment, screening of sports & other media.