Phoenix Group

Shopping Center News - - AWARDS -

MAR­KET­ING & PRO­MO­TIONS EVENTS

Lux­ury Night Raid- Phoenix Mall con­ducted ‘Lux­ury Night Raid’, in which the mall was open till late night and lu­cra­tive of­fers and dis­counts were given on the lux­u­ary brands for the cos­tumers to shop their heart out. Women’s week (#MoreToMe)- Cel­e­brated not just Women’s Day, but a whole Women’s Week. In­dulge in the week-long cel­e­bra­tions that in­clude com­pli­men­tary ser­vices, live mu­si­cal per­for­mances, with ex­cit­ing dis­counts on your favourite shop­ping brands.

Phoenix Fes­ti­val- Cel­e­brat­ing hap­pi­ness on all re­gional and na­tional fes­ti­vals by con­tribut­ing in terms of recre­ational ac­tiv­i­ties, events ,pop ups, shows and Decors at reg­u­lar in­ter­vals and make them feel im­por­tant thereby mak­ing Phoenix mall, a pre­ferred des­ti­na­tion

Pal­la­dium As­sured

EAT, PRAY & LAUGH

Wish Cir­cle- A to­ken of ap­pre­ci­a­tion and gratiͤ­ca­tion done from our side to make our pa­trons feel im­por­tant and cared on spe­cial oc­ca­sions time to time.

Com­pany Vs. Bol­ly­wood

Brew BQ Fes­ti­val

Live Con­certs with Mu­sic Icons- A live con­cert in the mall premises, to pro­vide bet­ter cus­tomer en­gage­ment and fun while shop­ping. Stand Up Com­edy

OUT­COME

Tremen­dous growth in foot­falls and in­crease con­sump­tion.

En­thralled con­sumer and high sea­son of sale. Cus­tomer foot­fall in the last FY 2017-18 in­creased at the rate of 5% when com­pared to FY 2016-17 in Phoenix Mar­ketc­ity Chen­nai

Im­ages Most Ad­mired Shop­ping Cen­tre Group of The Year: Mar­ket­ing & Pro­mo­tions

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