MALL OF AMERICA ADDS SEAMLESS PAYMENT OPTIONS FOR TOURISTS
The Mall of America is boosting its appeal to Chinese visitors through a partnership deal that will allow overseas shoppers to pay through digital payment platforms Alipay and WeChat Pay. According to tcbmag. com, the company at the center of the arrangement, California-based Citcon, will coordinate the cross-border transactions. Not only will MOA’s deal with Citcon reduce issues Chinese mall-goers face in the checkout line, it will also point those same shoppers to engagement opportunities at the mall and assistance with locating nearby stores and claim coupons.
“As a destination that attracts over 40 million visitors annually, it’s crucial for us to continue providing services for our guests to create a seamless experience when visiting Mall of America,” said Jill Renslow, MOA’s SVP of business development and marketing, in a statement. “Citcon’s dedication to provide familiarity and convenience to Chinese consumers is something that resonates greatly with us and we’re excited to implement their payment solution across our property.”
“Chinese consumers have become accustomed to the idea of doing everything on mobile… Accepting the familiar and preferred mobile payment options has become a necessity for retailers,” said Chuck Huang, founder and CEO of Citcon, in prepared remarks. “We are thrilled to partner with Mall of America to bring a seamless payment and shopping experience to modern Chinese consumers.”