INDYA EX­PANDS OFF­LINE PRES­ENCE WITH FIRST EX­CLU­SIVE STORE IN MUMBAI

Shopping Center News - - STORE ARRIVALS -

Close on the heels of the suc­cess of Indya stores in Delhi, Ban­ga­lore and Chen­nai, High Street Essen­tials Pvt Ltd (HSE) has launched its ͤrst ex­clu­sive brand out­let in Mumbai for Indya at Phoenix Mar­ket City, Kurla.

Indya cur­rently con­trib­utes more than 30 per­cent of the com­pany’s over­all rev­enue, with plans of grow­ing to over 40 per­cent by the end of this ͤnan­cial year. For this Ethno-Fu­sion brand, prices vary from `1500 to `4000. The store, spread over 730 sq. ft., al­lows its cus­tomers to browse through an ex­clu­sive range of luxe fab­rics, ͤts and sil­hou­ettes, and houses a con­tem­po­rary range of skirts, pe­plum tops, crop tops, tu­nics and palaz­zos, ͤnd­ing a per­fect blend of western and eth­nic styles. Indya has rein­vented tra­di­tional de­signs to make them sim­ple, so­phis­ti­cated and dis­tinctly con­tem­po­rary, thereby cre­at­ing a fresh take on In­dian fash­ion that is both indige­nous and modern.HSE ͤrst for­ayed in the off­line retail space with a part­ner­ship of Fu­ture Group’s Cen­tral Mall. While a ma­jor chunk of the com­pany’s rev­enue comes from its on­line chan­nels, the off­line sales from the 9 stand­alone stores across Delhi, Chen­nai, Lud­hi­ana and Ban­ga­lore and more than 70 shop-in-shops are also pick­ing up.

Speak­ing about the launch of the new store, Tanvi Ma­lik & Shivani Pod­dar, co-Founders of HSE said, “The fu­sion wear seg­ment in In­dia is grow­ing at a rapid pace. We are glad we have been able to suc­cess­fully cater to the de­mand of the modern In­dian woman through Indya. From a small col­lec­tion to ex­pan­sion in 9 stores across the coun­try, the brand has come a long way. Indya’s off­line sales con­trib­ute to 30 per­cent of the over­all rev­enue, thus off­line ex­pan­sion has been a nat­u­ral pro­gres­sion.”

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