ACROPOLIS MALL, KOLKATA
Shopping Centers that repositioned and re-strategized to drive back consumers during the year, which led to increased footfall and sales of tenants in 2017 included Acropolis Mall in Kolkata, which has a built up area of 1,60,000 sq. ft. and a GLA of 2,75,000 sq. ft.
In the last ͤscal, the number of separately leased stores/doors went up to 82, the covered car parking slots were 650, there were 150 covered 2 wheeler parking slots. The number of escalators stood at 12 while elevators were 4 and the mall houses 2ATMs.
The estimated average footfalls on any given weekday is 15,000 while average footfalls on the weekend range between 20,000.
Tenant mix and brand positioning is very important for Acropolis which brought in new retailers last year after reading the mood of the visitors correctly. The mall introduced Caratlane – the ͤrst store in East India – adding the additional dimension of the jewellery to its already robust tenant mix. The brand did its highest ever business during the launch month. It also brought in brand BIBA to pull in women shoppers as well as Logitech – the only technology accessory store in the mall which has been doing great business so far. Marketing & Promotion The brand revised its marketing strategy for 2017 conducting events for all occasions apart from special activities like Meyedr Para Kick boxing (Women Self Defense Project by Government of West Bengal) and a Verve Fashion Design Competition, apart from their Mega Midnight Sale event during which the mall clocked footfalls of 45,000 and a revenue of `3 crore.
The marketing and promotions gave the mall an idea on consumer buying behavior using which they altered their offerings and subsequently increased footfalls and revenue.
Special Events Were Conducted by Acropolis on:
Retail Employee Day – celebrated in collaboration with RAI. International Women’s Day World AIDS Day
For its amazing makeover with even better results, Acropolis Mall was honoured with IMAGES Most Admired Shopping Centre Of The Year: Turnaround Award at the IMAGES Shopping Centre Awards 2018.