UNITY ONE MALL, ROHINI, NEW DELHI
Unity One is a retail-focused initiative by Unity Group, which develops retail spaces that lay emphasis on the neighboring area’s shopping needs. The group provides all the desired conveniences of a retail facility under one roof creating an ideal mix of local and global retail brands, good infrastructure, ample parking spaces and entertainment zones.
The number of separately leased stores/doors went up to 38, the covered car parking slots were 700, there were 500 covered 2 wheeler parking slots. The number of escalators stood at 2 while elevators were 3.
The tenant mix of the mall was changed keeping in mind the evolving behavior of consumers. phasing out redundant brands and bringing more relevant and footfall generating brands was the crux of this changing mix.
Marketing & Promotion
Marketing and promotion played a vital role in the turnaround of the mall. The entire brand communication strategy was revised to draw in the masses.
Signature events and promotions were conducted in the mall– independently and/ or jointly with tenants to draw in consumers. The footfalls in the mall hit 8,000-9,000 on weekdays and 12,000-14,000 on weekends.