Canon unveils the revolutionary 5D Mark III D-SLR
Canon announced the latest addition to its world-famous EOS range with the launch of the new EOS 22.3 megapixel 5D Mark III. The EOS 5D Mark III builds on the performance of the legendary EOS 5D Mark II, offering improved speed, greater resolution, enhanced processing power and extended creative options for both stills and Full HD movies – providing artistic freedom for the most demanding photographers. The EOS 5D Mark III features Canon’s latest DIGIC 5+ image processor, which powers a range of new functions without affecting the camera’s performance. 14bit A/D conversion provides smoother tonal gradation and transitions between colours, while in-camera HDR shooting combines three different exposures and allows one of five preset tone maps to be applied, enabling photographers to capture detail in high contrast scenes.