Has­sel­blad signs deal with Adobe, ships Light­room with its cam­eras

In­ter­na­tional

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Has­sel­blad has signed an agree­ment with Adobe, which will give the buy­ers of the H4D cam­era a free copy of the Adobe Pho­to­shop Light­room soft­ware. Chris Rus­sell-fish, Has­sel­blad’s global sales and mar­ket­ing di­rec­tor adds, “In­te­grat­ing the Adobe plat­form with Has­sel­blad is a ground­break­ing step. Chang­ing plat­forms is al­ways a chal­lenge for time-starved pho­tog­ra­phers and dig­i­tal op­er­a­tors, but now all users can have the ex­cel­lence of a Has­sel­blad im­age file mar­ried to the func­tion­al­ity and ease of use of Adobe Light­room. We are also work­ing on so­lu­tions to teth­er­ing and batch pro­cess­ing chal­lenges, and in­te­gra­tion of those so­lu­tions is not far off.”

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