Tam­ron to adopt new strat­egy

Smart Photography - - News Watch -

Tam­ron ex­pects to in­crease its turnover to 83 bil­lion yen ( US$1.03 bil­lion) in 2014, mak­ing prof­its on op­er­a­tion of 8.6 bil­lion yen ( US$107.5 mil­lion). The in­ter­change­able lens busi­ness will earn 55.3 bil­lion yen ( US$ 691 M) out of the 83 bil­lion yen, while the lensre­lated busi­ness or lens units of all kinds 14.3 bil­lion yen ( US$ 178.7 M). As for the in­ter­change­able lens sec­tor, the firm in­tends to make the world’s best lenses fully util­is­ing its EISA award- win­ning tech­nolo­gies. De­vel­op­ment of lenses for non- re­flex in­ter­change­able lens cam­eras ( ILC) or so- called mir­ror less cam­eras will also be en­hanced. Re­gard­ing in­ter­change­able lens prod­ucts, the 60-year an­niver­sary mod­els, 18-270mm and 70-300mm, have been the pulling-force of the busi­ness and 18-200mm lens for Sony NEX mir­ror-less cam­eras has had a good start. The firm also joined the league of Mi­cro Four Thirds stan­dard in Fe­bru­ary this year. The firm presently has 3 plants in Ao­mori Pre­fec­ture, North­ern Ja­pan, and one in China. A new plant in Hanoi, Viet­nam, slated to be­gin work in 2013, will be­come a cost-ef­fec­tive OEM base. Ac­cord­ingly plants in Ja­pan will be­come so-called mother plants, and one in China will make lenses with Tam­ron brand. To im­prove cus­tom­er­sa­t­is­fac­tion of Tam­ron lenses, the firm in­tends to achieve faster re­pair ser­vice, tar­get­ing at com­plet­ing in 3 days across the world or a week in­clud­ing trans­porta­tion.

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