Tamron to adopt new strategy
Tamron expects to increase its turnover to 83 billion yen ( US$1.03 billion) in 2014, making profits on operation of 8.6 billion yen ( US$107.5 million). The interchangeable lens business will earn 55.3 billion yen ( US$ 691 M) out of the 83 billion yen, while the lensrelated business or lens units of all kinds 14.3 billion yen ( US$ 178.7 M). As for the interchangeable lens sector, the firm intends to make the world’s best lenses fully utilising its EISA award- winning technologies. Development of lenses for non- reflex interchangeable lens cameras ( ILC) or so- called mirror less cameras will also be enhanced. Regarding interchangeable lens products, the 60-year anniversary models, 18-270mm and 70-300mm, have been the pulling-force of the business and 18-200mm lens for Sony NEX mirror-less cameras has had a good start. The firm also joined the league of Micro Four Thirds standard in February this year. The firm presently has 3 plants in Aomori Prefecture, Northern Japan, and one in China. A new plant in Hanoi, Vietnam, slated to begin work in 2013, will become a cost-effective OEM base. Accordingly plants in Japan will become so-called mother plants, and one in China will make lenses with Tamron brand. To improve customersatisfaction of Tamron lenses, the firm intends to achieve faster repair service, targeting at completing in 3 days across the world or a week including transportation.