Pen­tax Ri­coh re­brands it­self

Smart Photography - - News Watch -

Pen­tax Ri­coh Imag­ing Com­pany Ltd. an­nounced that it was chang­ing its com­pany name to Ri­coh Imag­ing Com­pany Ltd., ef­fec­tive from 1st Au­gust, 2013. How­ever, the com­pany will con­tinue to sell both Pen­tax and Ri­coh prod­ucts un­der the new name, con­tin­u­ing the com­pany’s com­mit­ment to mak­ing Pen­tax a house­hold name for D-SLRs, ILCCs and binoc­u­lars, while Ri­coh re­mains the main­stay for the com­pact cam­era and tech­no­log­i­cal in­no­va­tions busi­ness. Pen­tax Ri­coh Imag­ing Com­pany was formed on Oc­to­ber 1st, 2011, as a wholly owned sub­sidiary of Ri­coh Com­pany Ltd., aimed at of­fer­ing more con­sumer-ori­ented prod­ucts to the imag­ing mar­ket.

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