Society Interiors - - PROPERTY -

154 he start­ing point of the in­te­rior de­sign firm’s ideation for the 12,000 sq. ft. Pepe Jeans In­dia Ltd’s of­fice lo­cated in And­heri, Mumbai, is based on the brand’s jour­ney from its hum­ble be­gin­ning as a reg­u­lar denim brand to evolv­ing into a high fash­ion state­ment. “We de­cided to go with a fusion of style and fash­ion; a com­plete blend of old and new – a cock­tail of vin­tage and con­tem­po­rary.” says He­mal Shah, Prin­ci­pal De­signer, High Stan­dards. The com­pany’s core value of right, wrong, legacy and cur­rent po­si­tion is metaphor­i­cally con­veyed viz. white, black, old and new el­e­ments re­spec­tively. This sen­si­bil­ity can be seen in the re­cep­tion area, where an ox­i­dized metal plate is jux­ta­posed against a high-gloss black Mar­quina mar­ble that forms the re­cep­tion table and the larger area of B&W be­yond.

An­other in­ter­est­ing as­pect about the de­sign is dis­tilled from the fact that Pepe Jeans, was es­tab­lished in Por­to­bello Road in Lon­don in 1973. SO­CI­ETY IN­TE­RI­ORS MAY 2017

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