154 he starting point of the interior design firm’s ideation for the 12,000 sq. ft. Pepe Jeans India Ltd’s office located in Andheri, Mumbai, is based on the brand’s journey from its humble beginning as a regular denim brand to evolving into a high fashion statement. “We decided to go with a fusion of style and fashion; a complete blend of old and new – a cocktail of vintage and contemporary.” says Hemal Shah, Principal Designer, High Standards. The company’s core value of right, wrong, legacy and current position is metaphorically conveyed viz. white, black, old and new elements respectively. This sensibility can be seen in the reception area, where an oxidized metal plate is juxtaposed against a high-gloss black Marquina marble that forms the reception table and the larger area of B&W beyond.
Another interesting aspect about the design is distilled from the fact that Pepe Jeans, was established in Portobello Road in London in 1973. SOCIETY INTERIORS MAY 2017