façade that is as inviting as the interiors, and a store, which is a space to gain design inspiration — INTERSEKT is located in Okhla Industrial Area, New Delhi. INTERSEKT tiles is the flagship showroom, which is spread across 30,000 sq. ft. area, and is one such example of a uniquely designed façade that is inviting, interesting and also has an office space within.
Ridhi and Vidur Arora, Directors at INTERSEKT shares, “Given that our showroom was not going to be located on the main road or in a busy market, we knew, we needed something unique that would attract people to come visit our space. We wanted to create a showroom, that would be known not just for the products, but also for its aesthetic interiors. We wanted to change the perception of people towards tiles in the Indian market, a space where tiles would be displayed as though they were pieces of art and luxury rather than being mere pieces used only in bathrooms, a place where tiles can be displayed anywhere and everywhere possible and will ultimately be a place that had never been seen in India before.” The new product verticals were added to the existing product mix of Marmo Home and all these products were displayed together, so that it is easier to browse for the client.