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MP Birla Ce­ment is the old­est man­u­fac­tur­ers of Port­land ce­ment in the coun­try and one of the top 5 ce­ment pro­duc­ers in North In­dia, con­sist­ing of ce­ment brands like Per­fect, Ul­ti­mate, Chetak, Unique, Sam­rat, Mul­ticem and Con­cre­cem. The brand has re­cently launched ‘Ce­ment se Ghar Tak’, rst ever brand ini­tia­tive through a 360o com­mu­ni­ca­tion cam­paign in­clud­ing elec­tronic, dig­i­tal and print me­dia to strengthen its re­la­tion­ship with home­builders. The en­tire brand ini­tia­tive re­volves around the idea of adding value by pro­vid­ing on-site ex­pert tech­ni­cal ser­vices to home­builders be it about costs, rec­om­men­da­tion on the right type/grade of ce­ment for di­verse con­struc­tion re­quire­ments and guid­ance though on cru­cial steps dur­ing var­i­ous phases of build­ing and not just sell­ing a bags of ce­ment. www.bir­la­cor­po­ra­

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