Society Interiors - - INFORMATION -

Foam Home, a family-owned busi­ness that was started in the 1976 with a sin­gle mat­tress store is to­day one of the lead­ing mat­tress brands. It’s not just the strong urge to sur­vive, but the de­ter­mi­na­tion to change the en­tire face of the mat­tress in­dus­try that has seen the com­pany evolve as one of the most re­li­able op­tions in In­dia.

Huseni Bhan­pu­rawala, founder of Foam Home has been a driv­ing force be­hind the team con­sist­ing of Huseni Ka­pa­dia, Di­rec­tor, Sabina Bhan­pu­rawala, CEO, Ai­jaz Bhan­pu­rawala, Di­rec­tor and Ali Bhan­pu­rawala, Tech­ni­cal Head.

Go­ing down mem­ory lane, the en­ter­pris­ing and en­er­getic Sabina Bhan­pu­rawala says, “It was not an easy jour­ney in this un­or­ga­nized sec­tor, ev­ery dealer was into multi-brand­ing and we had to ed­u­cate them in or­der to get in­ter­na­tional qual­ity and ser­vices to the cus­tomers at very af­ford­able prices.”

Over the last ve years, Foam Home has fo­cused on of­fer­ing unique prod­ucts and ser­vices with cut­ting-edge tech­nol­ogy to ar­chi­tects, in­te­rior de­sign­ers, de­vel­op­ers, con­trac­tors and end-users.

Through the four decades of its ex­is­tence, Foam Home has con­sci­en­tiously strived hard to give all and sundry in­no­va­tions that are aimed at redening the way, we weigh the most im­por­tant as­pect of our lives—sleep. Af­ter a good amount of re­search, the brand, one of the lead­ing play­ers in the In­dian mat­tress in­dus­try, has given the world a path break­ing tech­nol­ogy that will change your views of a healthy, or­thopaedic mat­tress.

The brand makes an­other pro­gres­sive leap by in­tro­duc­ing tech­nol­ogy ad­vanced Egroshell Mat­tress. Launched ofcially at the In­terzum in Ger­many in May this year, and in In­dia at the IN­DEX Fair in June in­au­gu­rated by Ar. Prem­nath, the Egroshell Mat­tress is an in­no­va­tion In­dia has given to the world, through the en­deav­ours of Foam Home.

Be­ing a trader, man­u­fac­turer, re­tailer and im­porter in the In­dian mat­tress in­dus­try for 40 years now, Foam Home, as a brand, truly re­alised the po­ten­tial of a prod­uct like this, and thus it gave the world a tech­nol­ogy, it has long missed. De­vel­oped and made in In­dia, this glob­ally patented tech­nol­ogy is noth­ing like the world has seen be­fore, one that has re­served a place of pride for the coun­try on the global map.

Di­vided into three lay­ers—the mat­tress shell, sup­port blocks and a com­fort layer—what makes this tech­nol­ogy unique for mat­tresses is the fact that it takes into con­sid­er­a­tion the dif­fer­en­tial dis­tri­bu­tion of our body weight when ly­ing down; and has hard and soft blocks that are placed in­tel­li­gently to com­fort­ably sup­port this unequal dis­tri­bu­tion of body weight and en­sure the per­fect align­ment of the spine.

This in­no­va­tive tech­nol­ogy makes these Egroshell Mat­tresses per­fectly or­thopaedic al­beit set­ting them apart from the usu­ally drab ones we’ve al­ways known. They’re, in fact, de­signed to ex­ude lux­ury.

“As a nation, we’re largely be­lieved to be the ‘gadda’ nation. But, over the years, thanks to the in­tu­itive in­no­va­tions and smart tie-ups of Foam Home, that view has steadily changed. As a brand, Foam Home has strived to al­ter the way In­di­ans and peo­ple the world over have in­vested in mat­tresses. As a grow­ing nation, In­dia has a lot to of­fer to the world, and at a time when peo­ple all over are stand­ing up and tak­ing no­tice of us as a nation, a prod­uct and tech­nol­ogy like this is only go­ing to fur­ther lever­age the lime­light.” Says Saabina Bhan­pu­rawala.

The launch of the Egroshell Mat­tresses is only an­other feather in Foma Home’s al­ready adorned crown.

The brand is also avail­able in Nashik, Pune, Ben­galuru and Raipur.

CON­TACT DE­TAILS FOAM HOME 69, Girnar Build­ing Opp Film Cen­tre Next to Vic­to­ria Blind School Tardeo Road Mum­bai 400034 +91 22 23515234/5053/4135 or­

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