STYLE PA­RADE

MuseMART LENDS NEW PER­SPEC­TIVES TO THE WORLD OF DE­SIGN THROUGH THEIR NEW PROD­UCT LINE.

Society Interiors - - CONTENTS - Text: Saburi Vi­lankar

MuseMART lends new per­spec­tive to the world of de­sign with their new prod­uct line.

Aper­fect blend of ma­te­rial, de­sign and art, this prod­uct range is de­signed by MuseLAB, a young rm headed by part­ners Huzefa Rang­wala and Jasem Pi­rani. Unique in ideas and ex­e­cu­tion, these awe-in­spir­ing se­ries of prod­ucts are re­tailed un­der the name MuseMART. The brands’ un­usual range of ac­ces­sories and arte­facts are a re­sult of col­lab­o­ra­tive re­search and de­vel­op­ment which project a dis­tinc­tively new de­sign lan­guage and chal­lenge con­ven­tional think­ing.

Dig­i­tally man­u­fac­tured and as­sem­bled by hand, all these prod­ucts are made out of Birch­ply.

These in­clude coast­ers with a holder, triv­ets with a serv­ing tray, be­spoke wall-art for chil­dren and il­lus­tra­tions ref­er­enced to the work of re­puted world ar­chi­tects. The re­cently launched prod­ucts boast of ar­chi­tec­tural wall hooks, mod­u­lar wine racks, tan­grams and hang­ers for chil­dren, streetscape in­spired note pads and key­chains en­graved with chair stories.

The Say Cheese mod­u­lar wine rack is made of 25mm thick Birch­ply lay­ers, lam­i­nated to­gether to form one mod­ule. Sealed with a matte wa­ter based PU coat, the front and the back sur­faces have half domes of var­i­ous sizes scooped out to mimic the tex­ture of cheese. Each mod­ule holds four bot­tles of wine, while a fth (used) bot­tle can be placed on the re­clin­ing half cir­cle on the top. This free-stand­ing mod­ule can be ro­tated on four sides, when placed on the ta­ble. De­signed as an in­ter­lock­ing brick, it ts snugly with sim­i­lar mod­ules. One can ap­ply meth­ods of ro­ta­tion, stack­ing and mir­ror­ing to the brick in cre­at­ing vary­ing com­bi­na­tions to add a stylis­tic touch to your personal space.

The Ar­chi­tec­tural Wall Hooks are minia­ture mar­vels in­spired by iconic works of master ar­chi­tects like Os­car Nieye­meyer, Le Cor­bus­ier, Charles Cor­rea and Michael Graves.

The An­i­mal Hang­ers have re­lat­able char­ac­ters from story books or television, like a cat and mouse, a whale, pen­guins, panda bears, a mon­key and an ele­phant. The ‘hook’ of the hanger is a de­riv­a­tive from the char­ac­ter it­self, be it the wa­ter spout of the whale, the tail of the mon­key or the trunk of the ele­phant. This se­ries of six hang­ers is surely a treat for the chil­dren and an in­dul­gence for the par­ents.

The col­lec­tion of­fers a func­tion­ally unique and dis­tinc­tive prod­uct range that can match any decor style.

Pho­to­graphs: Sameer Tawde

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