CRE­ATIVE VEN­TURE

Society Interiors - - TALKING SHOP -

Af­ter the suc­cess­ful launch of its Silk Route col­lec­tion of wall­pa­pers in col­lab­o­ra­tion with Asian Paints Ni­laya, Good Earth has launched the ‘ Good Earth Ni­laya Salon, a re­tail con­cept that will be a show­case of their exclusive cre­ations & col­lab­o­ra­tions in the de­sign & in­te­ri­ors space. Housed at the brand’s ag­ship store at Raghu­van­shi Mills in Mum­bai, the Salon has been con­cep­tu­alised as an evolv­ing tableau of styl­ized rooms that show­case the quin­tes­sen­tial Good Earth style in in­te­ri­ors, while rep­re­sent­ing a cre­ative man­i­fes­ta­tion of the us­age of wall­pa­pers. The Salon is spread across 1,000 sq.ft. with each of the rooms hav­ing been care­fully put to­gether and de­signed by Pav­i­tra Ra­jaram – Head of De­sign & Vis­ual Mer­chan­dis­ing, Good Earth. The Good Earth Salon serves as a per­ma­nent show­case of its Silk Route wall­pa­per col­lec­tion in col­lab­o­ra­tion with Asian Paints Ni­laya and has been taste­fully styled us­ing a com­bi­na­tion of these wall­pa­pers cou­pled with in­te­ri­ors, fur­ni­ture & dé­cor ac­cents from Good Earth’s iconic col­lec­tions. From in­door-out­door spa­ces to a play of dif­fer­ent designs in the same room, mounted as pan­els, up on the ceil­ings and even in­side clos­ets, the Good Earth Salon is a spa­tial ex­am­ple of the myr­iad ways in which cus­tomers can in­te­grate wall­pa­pers into their per­sonal spa­ces. www.good­earth.in/ni­laya-Col­lec­tion

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