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We Are Wa­ter foun­da­tion, the CSR wing of Roca Bath­room Prod­ucts Pvt. Ltd. launched its ag­ship cam­paign ‘Shaucha­laya Apna, Bi­tiya Ka Sapna (Owning a toi­let, ev­ery girl’s dream)’ in In­dia to re­solve and im­prove the san­i­ta­tion fa­cil­i­ties for women and girl child in the coun­try. The event marked un­veil­ing of the foun­da­tion’s cam­paign and logo di­rected at pro­tect­ing the in­tegrity of women and pro­vid­ing them with basic san­i­ta­tion fa­cil­i­ties, panel dis­cus­sion that boasted of names like Joe Ma­diath (founder Gram Vikas), Swap­nil Chaturvedi, Aru­mu­gan Kal­imuthu (WASH In­sti­tute Pro­gram Direc­tor and In-charge for Swachh Bharat Mis­sion Tech­ni­cal As­sis­tance pro­gram), Akhila Si­vadas (founder mem­ber of Cen­tre for Ad­vo­cacy and Re­search) and Ab­hjit Ban­erji (Sec­re­tary FIN­ISH so­ci­ety) and fe­lic­i­ta­tion of so­cial he­roes, who have cham­pi­oned the cause of san­i­ta­tion and hy­giene in the coun­try to­day and in­spired others to get ac­cess of better fa­cil­i­ties. Amidst the pres­ence of del­e­gates, dig­ni­taries, ar­chi­tects, builders, NGOs, agen­cies, so­cial he­roes and san­i­ta­tion cham­pi­ons, the ini­tia­tive led to voic­ing to­gether for the no­ble cause of pro­vid­ing better hy­giene and san­i­ta­tion fa­cil­i­ties to all sec­tions of so­ci­ety, es­pe­cially women and girl child and achieve the sta­tus of an open defe­ca­tion free In­dia.

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