RE­TAIL DE­SIGN

U&US in Bengaluru is an in­no­va­tive de­sign con­cept which helps in cre­at­ing dis­tinc­tive in­te­rior ecosys­tems.

Society Interiors - - CONTENTS - Pho­to­graphs: cour­tesy the brand

U&US in Bengaluru has an in­no­va­tive de­sign con­cept, which helps in cre­at­ing dis­tinc­tive in­te­rior ecosys­tems.

re­tail de­sign has wit­nessed a dras­tic trans­for­ma­tion in the pre­vi­ous years. This is per­fectly ex­em­pli­fied in U&Us in Bengaluru. u&us is a unique con­cept that co-cre­ates dis­tinc­tive in­te­rior ecosys­tems by us­ing patented cut­ting-edge tech­nol­ogy. the store has been de­signed by u & us de­sign team; Ms. Deoy­ani Bhope, se­nior man­ager, in­te­rior de­sign, in­te­rio - projects and Ms. Sonam Par­mar, as­sis­tant man­ager – in­te­rio de­sign, in­te­rio - projects.

the store of­fers cus­tomers an op­por­tu­nity to cre­ate their own fur­ni­ture de­signs by com­bin­ing their ideas and ex­per­tise at a state-of-the-art de­sign stu­dio. this tech­nol­ogy, al­lows cus­tomers to cre­ate 3d images of their own apart­ment. it helps cus­tomers to vi­su­al­ize the space avail­able and al­lows them to work around with the place­ment and aes­thet­ics of their new fur­ni­ture.

with co-cre­ation, u&us also brings a new and in­no­va­tive con­cept into the fur­ni­ture mar­ket. co-cre­ation es­sen­tially means busi­nesses adopt­ing a col­lab­o­ra­tive ap­proach to de­liver value to cus­tomers.

the store is ba­si­cally seg­re­gated into dif­fer­ent sec­tions – the fore­most be­ing in­spi­ra­tion Zone, which is marked to show­case their ca­pa­bil­i­ties per­tain­ing to ar­eas such as liv­ing room, din­ing room, kitchen and bed­room. In a theme akin to ‘raw to fin­ish’ they have an out­side win­dow dis­play, the con­cept in­volves show­ing fin­ished. the store has seg­re­gated ar­eas for dis­cus­sion such as ma­te­rial li­brary area, since va­ri­ety re­mains one of their fore­most strengths colour vi­su­al­izer and the vir­tual re­al­ity (vr) area is the new ad­di­tion.

in the ex­haus­tive ma­te­rial li­brary, one can touch and feel a wide range of ma­te­ri­als such as solid wood, pol­ishes, lam­i­nates, fab­rics, fit­tings and more.

com­ing to the color vi­su­al­izer it is a sta­tion, where the colour scheme se­lec­tion of the home is done by the cus­tomers them­selves. this fun-based ac­tiv­ity helps cus­tomer short­list on the var­i­ous colour schemes of their home like wall colour, lam­i­nate, fab­ric, wood pol­ish and floor­ing with the help of hexagon shaped colour cubes.

the vir­tual re­al­ity (vr) will help the cus­tomers vi­su­al­ize their own homes, take walk through the rooms. the cus­tomers can still edit things like colour, fur­ni­ture place­ment in real time be­fore fi­nal­iz­ing the de­tails.

apart from the above men­tioned ser­vices, the stu­dio of­fers ex­per­tise in con­vert­ing a new space or an ex­ist­ing one into a fully-equipped and func­tion­ing home.

also, the in­te­grated stu­dio in­cludes de­sign and ex­e­cu­tion of: the in­spi­ra­tion zone in the store is a space for the cus­tomers to ex­plore end­less pos­si­bil­i­ties to de­sign their dream home. thus it al­lows the cus­tomers to have an all-round ex­pe­ri­ence and as­sist them in mak­ing the right de­sign choices. a team of ex­pe­ri­enced de­sign­ers present at the store guides the cus­tomers through de­tailed space lay­out, decor and fur­nish­ing, thereby of­fer­ing a 360o so­lu­tion to­wards home ren­o­va­tion.

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