U&US in Bengaluru is an innovative design concept which helps in creating distinctive interior ecosystems.
U&US in Bengaluru has an innovative design concept, which helps in creating distinctive interior ecosystems.
retail design has witnessed a drastic transformation in the previous years. This is perfectly exemplified in U&Us in Bengaluru. u&us is a unique concept that co-creates distinctive interior ecosystems by using patented cutting-edge technology. the store has been designed by u & us design team; Ms. Deoyani Bhope, senior manager, interior design, interio - projects and Ms. Sonam Parmar, assistant manager – interio design, interio - projects.
the store offers customers an opportunity to create their own furniture designs by combining their ideas and expertise at a state-of-the-art design studio. this technology, allows customers to create 3d images of their own apartment. it helps customers to visualize the space available and allows them to work around with the placement and aesthetics of their new furniture.
with co-creation, u&us also brings a new and innovative concept into the furniture market. co-creation essentially means businesses adopting a collaborative approach to deliver value to customers.
the store is basically segregated into different sections – the foremost being inspiration Zone, which is marked to showcase their capabilities pertaining to areas such as living room, dining room, kitchen and bedroom. In a theme akin to ‘raw to finish’ they have an outside window display, the concept involves showing finished. the store has segregated areas for discussion such as material library area, since variety remains one of their foremost strengths colour visualizer and the virtual reality (vr) area is the new addition.
in the exhaustive material library, one can touch and feel a wide range of materials such as solid wood, polishes, laminates, fabrics, fittings and more.
coming to the color visualizer it is a station, where the colour scheme selection of the home is done by the customers themselves. this fun-based activity helps customer shortlist on the various colour schemes of their home like wall colour, laminate, fabric, wood polish and flooring with the help of hexagon shaped colour cubes.
the virtual reality (vr) will help the customers visualize their own homes, take walk through the rooms. the customers can still edit things like colour, furniture placement in real time before finalizing the details.
apart from the above mentioned services, the studio offers expertise in converting a new space or an existing one into a fully-equipped and functioning home.
also, the integrated studio includes design and execution of: the inspiration zone in the store is a space for the customers to explore endless possibilities to design their dream home. thus it allows the customers to have an all-round experience and assist them in making the right design choices. a team of experienced designers present at the store guides the customers through detailed space layout, decor and furnishing, thereby offering a 360o solution towards home renovation.